facebookcanvas
Latest
Facebook tests Shopping feed and immersive ads for in-app purchases
Facebook is testing two new shopping features that could ruin the recovery of impulse buyers trying to kick the habit. While they are two distinct additions, both enable you to make purchases from within the mobile apps. The first experimental feature is called Canvas, and it turns the typical scrolling FB ads you see into immersive ones. When you click on an advertisement that has the capability, it loads a full-screen page where you can choose the item variant/color and buy it on the spot -- no need to launch the seller's website.
