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Gibson sues WowWee, retailers over Paper Jamz toy guitars; would rather some other company get all that free advertising (video)
It looks like WowWee is learning the implications of that old saw, "imitation is the surest way to get your company sued." That's right, the company's radical looking, fun for about twenty minutes, paper-thin plastic toy guitars have recently drawn legal fire from Gibson, who recognizes a distinct resemblance between some classic axes (like the Flying V and the Les Paul) and the aforementioned Paper Jamz line. Which we could certainly see -- even if WowWee hadn't name dropped Gibson in its product literature (which seems to us to be rather on par with taunting the company outright). And if that weren't bad enough, the company is going after retailers, such as Toys 'R Us and eBay, who it claimed kept selling the things after receiving a cease and desist letter. Of course, this raises a few questions: At which point is a design so ubiquitous that it becomes fair game for companies like WowWee? And wouldn't Gibson want the kiddies (who will be ready to move up to real guitars soon enough) hooked on their brand? And most importantly -- when are we getting a Paper Jamz Rickenbacker? Because there has to be an easier way to be like Paul Weller. Commercial after the break (it adds nothing to the post, but it's kind of a laugh).
WowWee's Paper Jamz: fake guitars make the jump to 2D, gain some musicality
Just when we thought Guitar Hero had removed every shred of dignity from the once proud profession of "rocking out," along comes Paper Jamz to do away with all pretense. WowWee, known primarily for its creepy robotic toys, has put some of its technical chops into a new musical line of utterly flat instruments. The "paper" guitar and drum sets use capacitive sensors to pick up on touch, and there's even a fake amp built of cardboard to complete the ensemble. Surprisingly, it all works. Each $25 guitar is packed with three different songs, and pretend rock stars can strum along in three different modes: a fail-safe mode where all you have to do is keep strumming and you'll jam out the appropriate guitar part, a rhythm mode where you have to strum at the right intervals, and a freestyle mode. The last of these is where things actually get interesting, since there's a usable fret board in so-called open E tuning, letting you select actual cords by placing a finger on its respective fret up or down the printed-on fret board. One finger does major, two fingers does minor, and three fingers does a 7th. It's an approximation, sure, but it actually could teach a kid a lot more about how to play a real guitar than Guitar Hero ever will. Prepare to hear more 12-year-olds playing "Smoke on the Water" than you ever supposed the universe was capable of containing. The modes on drums are similar, and you can pair up drums and guitar to play the same song simultaneously. The $15 amp uses a sonic transducer to vibrate its entire, cheap cardboard mass, and is actually rather loud. The "Series 1" selection of guitars and drums will be out in early July, and you can check out a video of this stuff in action after the break. %Gallery-85965% %Gallery-85967%
