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Robbie Bach unsure about the future of handheld gaming for Microsoft
When questioned about the possibility of a dedicated gaming handheld vs a phone with multimedia functionality, Microsoft's Robbie Bach expressed his hesitation to enter either market to attendees of yesterday's.First Annual Microsoft Open House. The Entertainment and Devices division prez said, "The portable market's an interesting market ... you have to decide which direction the market is going." Rather than pursue the phone with gaming/media functionality route that Apple has taken, Bach thinks current technology simply isn't good enough yet."You have to decide if the dedicated devices in the portable market are going to continue to grow, or whether the phone that you get is going to get powerful enough and battery power management is going to get good enough that people are going to look at it and say 'No, I just want one device that's going to have some games on it, some music on it, some video on it.' I'm probably more biased to think that's the direction where the market is going." Though he didn't mention an iPhone competitor or a dedicated gaming device, Bach hinted at the possibility, saying the Xbox and Zune are integrating at "a steady drumbeat." That steady drumbeat likely won't lead to much in the coming months though, as he noted, "There is a CES two years from now where people will look back and say 'Wow! Look at everything they did.'" At that point we'll only be four years from flying cars and hoverboards, so let's hope that Microsoft has some serious future stuff up its sleeves.
Project Natal price to launch with room to drop
Speaking at the First Annual Microsoft Open House in Manhattan yesterday, E&D Division prez Robbie Bach danced around the issue of pricing the company's upcoming motion tech for Xbox 360. "Relative to Natal, we'll see how the pricing/costs work out," Bach said. "But I think people should expect it to be like other things: We work through the price curve, just like we have with other products." Though muddled, Bach's comment does not suggest that Natal will hit retail costing an arm and a leg (geddit?), but rather the device's launch price will be set high enough for significant discounts to go into effect over time. Using Wii as the bad example, Bach emphasized that Nintendo's launch price and its new discounted price aren't notably different. "When you start at $249, I don't know that a [price drop to] $199 -- I don't know how much difference that's going to make in the marketplace," Bach observed. "We'll see."
