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Zynga acquires developer Five Mobile, turns it into Zynga Toronto
Much like the Borg, assimilating all the sentient lifeforms in the known universe; and also much like a really, really fat guy eating all the pasta in the world and turning it into energy for his body, Zynga has announced its 15th acquisition in a little over a year. The devoured company this time is Toronto-based dev Five Mobile, a freelance firm that creates licensed apps for any brands which require their services. Which, for the foreseeable future, is Zynga. The developer has been renamed "Zynga Toronto," and will fit squarely in the left shoulder socket of Zynga's Voltron-esque compartmentalized robot. Oh, you didn't know Zynga was working on that? Yeah, they totally mentioned it on their last conference call. You should really pay more attention.
Zynga picks up another iPhone developer, Five Mobile now Zynga Toronto
The Zynga blog reports that the huge social gaming company has picked up yet another iPhone developer to add to its growing staple. Five Mobile, a company that's made various apps for iPhone and other mobile platforms, is now part of Zynga and will be renamed Zynga Toronto, tasked with working on mobile apps and services across a variety of different setups and operating systems. This purchase isn't quite as direct as some others we've seen from Zynga, but Five Mobile is still a significant mobile developer and they are now fully integrated into the (huge) Zynga company. We still haven't seen a lot of products out of Zynga's purchases, but you have to think that as soon as the company is done settling down its various departments into their correct roles, the mobile initiative for the company will be bigger than ever, led by iOS apps and games. Zynga's definitely betting big on mobile -- it's already got a lion's share of the market in social gaming, and it's looking to use these developers to translate that audience over to mobile platforms in the future.
