Nike turns its SNKRS app into a pop-up shop for sneakerheads
The store is in Atlanta and will be open through the end of March.
Under Armour's HOVR connected shoes aim to make you a smarter runner
A new gait-coaching feature can help you avoid injuries.
A closer look at Nike's Adapt BB auto-lacing basketball shoes
They're smarter and more comfortable than the HyperAdapt 1.0.
Nike's Adapt BB is an app-controlled, self-lacing basketball shoe
An app lets you adjust how it fits around your foot, change its LED colors and more.
Nike teases self-lacing shoes you can control from your phone
"The future of the game" of basketball will be revealed tomorrow.
Nike uses AR to tease its biggest Jordan launch of the year
You can see the Air Jordan 11 Concord in a real space before you commit.
Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.
Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Reebok's first plant-based shoes go on sale for $95
Save the planet by putting cotton and corn on your feet.