Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.
Adidas brings Yeezy reservations to its main app
The company is folding its Confirmed app in the coming weeks.
Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
Adidas' NYC-inspired shoe was designed using data from runners
And it was brought to life at its robot-staffed Speedfactory in Atlanta.
Under Armour’s HOVR smart running shoes are more than just a gimmick
They have sensors that measure your cadence, distance, pace, stride and steps.
Nike’s 'PlayStation' shoes make hypebeasts out of gamers
The limited-edition PG2s draw inspiration from Sony’s flagship console.
Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet
Paul George's new signature shoe lights up, vibrates and glows in the dark.
A smart insole pairs with an app to track how tired you are
It can also analyze your posture and alert someone if you slip on the job.
These smart shoes alert you if your grandma falls
The E-Vone footwear is designed for older adults and construction workers.