Under Armour’s HOVR smart running shoes are more than just a gimmick
They have sensors that measure your cadence, distance, pace, stride and steps.
Nike’s 'PlayStation' shoes make hypebeasts out of gamers
The limited-edition PG2s draw inspiration from Sony’s flagship console.
Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet
Paul George's new signature shoe lights up, vibrates and glows in the dark.
A smart insole pairs with an app to track how tired you are
It can also analyze your posture and alert someone if you slip on the job.
These smart shoes alert you if your grandma falls
The E-Vone footwear is designed for older adults and construction workers.
Adidas’ first shopping app is also a personalized news feed
You'll get blog posts, videos and updates from athletes who endorse the brand.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Have at it, hypebeasts.