05.01.18 10 Mobile Facebook and Nike just gave hypebeasts a reason to use Messenger Selling limited-edition sneakers in augmented reality is the new wave. By E. Alvarez, 05.01.18 save Save share
04.25.18 10 04.25.18 in Wearables Adidas' NYC-inspired shoe was designed using data from runners And it was brought to life at its robot-staffed Speedfactory in Atlanta. By E. Alvarez, 04.25.18 save Save share View
02.09.18 11 02.09.18 in Wearables Under Armour’s HOVR smart running shoes are more than just a gimmick They have sensors that measure your cadence, distance, pace, stride and steps. By E. Alvarez, 02.09.18 save Save share View
01.26.18 15 01.26.18 in Wearables Nike’s 'PlayStation' shoes make hypebeasts out of gamers The limited-edition PG2s draw inspiration from Sony’s flagship console. By E. Alvarez, 01.26.18 save Save share View
01.20.18 01.20.18 in Wearables Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet Paul George's new signature shoe lights up, vibrates and glows in the dark. By E. Alvarez, 01.20.18 save Save share View
01.07.18 8 01.07.18 in Wearables A smart insole pairs with an app to track how tired you are It can also analyze your posture and alert someone if you slip on the job. By E. Alvarez, 01.07.18 save Save share View
01.07.18 6 01.07.18 in Design These smart shoes alert you if your grandma falls The E-Vone footwear is designed for older adults and construction workers. By E. Alvarez, 01.07.18 save Save share View
11.06.17 11.06.17 in Internet Adidas’ first shopping app is also a personalized news feed You'll get blog posts, videos and updates from athletes who endorse the brand. By E. Alvarez, 11.06.17 save Save share View
11.06.17 11.06.17 in Business For Nike, augmented reality is the perfect way to sell hyped sneakers The technology has become the company’s unexpected weapon against bots. By E. Alvarez, 11.06.17 save Save share View
09.14.17 09.14.17 in Business Nike's secret weapon against sneaker bots: Augmented reality The company says it 'has come very close' to beating the auto-buying tool. By E. Alvarez, 09.14.17 save Save share View
