Footwear

02.09.18
Under Armour’s HOVR smart running shoes are more than just a gimmick
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02.09.18 in

Under Armour’s HOVR smart running shoes are more than just a gimmick

They have sensors that measure your cadence, distance, pace, stride and steps.

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11.06.17
Adidas’ first shopping app is also a personalized news feed
11.06.17 in

Adidas’ first shopping app is also a personalized news feed

You'll get blog posts, videos and updates from athletes who endorse the brand.

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11.06.17
For Nike, augmented reality is the perfect way to sell hyped sneakers
11.06.17 in

For Nike, augmented reality is the perfect way to sell hyped sneakers

The technology has become the company’s unexpected weapon against bots.

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