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HTC senior execs resign ahead of smart wearable launch
HTC may be back on its road to recovery thanks to its One (M8) flagship phone, but it's now facing yet another managerial change. According to Bloomberg's Tim Culpan, the phone maker's marketing chief Ben Ho has just resigned, making it a rather short stint since he joined a little over a year and a half ago. Our own sources implied that this had been expected for a while, and that the $1 billion "Here's To Change" marketing campaign was the main culprit, as it failed to get its money's worth in return (despite chairwoman Cher Wang being a big fan of the hipster trolls featured in the ads). While Ho has already been relieved of CMO duties, he will remain at HTC until end of this year.
