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Pepsi's loyalty program puts cash in your Venmo account
Do you wish soft drink makers would stop using point systems for reward programs and simply give you cold, hard cash? You're about to get your wish... in a manner of speaking. Pepsi is launching a PepCoin loyalty program that rewards you for buying both a single-serve beverage and a Frito-Lay snack by sending money to PayPal and Venmo accounts. If you scan enough codes on bottles and bags, you'll receive a little bit of cash. You'll have to earn $2 before it goes to your account, but this is real spending money -- you can use it to pay your share of last night's pizza.
E3 will hold a public gaming event this year
For years, E3 has largely been limited to game industry tradespeople and the press. That's somewhat necessary (it's difficult to wade through the show as it is), but it also locks out thousands of players dying to get a peek at the future of their favorite hobby. Thankfully, that's about to change: the Entertainment Software Association has announced E3 Live, a free public event that gives you a taste of what you're missing. The ticketed gathering, which runs alongside E3 itself (June 14th through 16th), promises the opportunity to "test-drive" new games, meet developers in person and try new experiences before anyone else.
Cracker Jack ditches toys in favor of augmented reality
Ah yes, Cracker Jack. The classic American snack food and ballpark staple that offers the thrill of finding a cheap plastic toy at the bottom of the box. Well, I should say offered, since PepsiCo's Frito-Lay division is modernizing snacking by nixing the toy in favor of a "baseball-inspired mobile digital experience." What does that mean exactly? Rather than unwrapping a plastic figurine or trinket, you'll find a sticker that you scan with your phone's camera to "bring the ballpark to life" with a mobile game or photo treatment. Oh yeah, you'll have to download the Blippar augmented reality app first.
Finally, a use for pants
Craftster user Trip_and_fall has made what must be the most charming DS Lite case ever. Or the creepiest, depending on your perspective. On the one hand, it's made out of some old Frito-Lay pajamas. On the other hand, it's made out of old pants. Does that bother anyone else?We'd also like to point out the delicious irony involved in making a pocket out of pants so that your DS Lite doesn't get scratched up in your pants pocket. Furthermore, we'd like to point out that Doritos are often even more delicious than irony.
