futurelabprogram

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  • Sony's Future Lab will ask users for input on early prototypes

    by 
    Mariella Moon
    Mariella Moon
    03.04.2016

    Sony has a new research initiative called Future Lab Program that's more transparent than what you might be used to. Instead of treating the concepts that come out of the lab as closely guarded secrets, Sony plans to share the program's prototypes with you. In fact, it aims to use your feedback to refine those prototypes and make sure the company's heading in the right direction. Sony will show off Future Lab's first prototype at the SXSW conference, which is scheduled to begin on March 12th in Texas.