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Casio's see-through G-Shock watches are an icy blast of nostalgia
Casio's G-Shock watch line is enjoying a bit of a renaissance on its 35th anniversary (you can even get a full metal model if you like), and the company is making the most of it with some particularly eye-catching wristwear. It just introduced a Glacier Gold collection of G-Shocks that are virtually guaranteed to stand out while scratching that nostalgic itch. Each model has a semi-transparent resin casing and band, with a gold-colored watch sitting at their heart, recreating both the look of classic G-Shock models and the clear style of 1996's stand-out DW-6900K.
Casio's solar-powered GPS watch is ideal for survivalists
Casio's beloved line of G-Shock timepieces is widening to include the new GPR B-1000, a GPS-equipped timepiece that could just save your life. The watch, which forms part of the Rangeman line, is capable of standalone GPS navigation for up to 33 hours on a single charge. But more importantly, if you're in the wilderness for longer than that, you can use the built-in solar panel to keep the GPS running for longer. Which should mean that there's no excuse for Blair Witch-style idiocy so long as you've got one of these on your wrist.
Casio's first smartwatch is an even more rugged G-Shock
Phone makers and start-ups were the first to attempt the modern smartwatch. Then, even more tech companies as well as a trickle of high-end watch makers, testing the water to see if their clientele were in the market for a wrist piece with something more modern than literal clockwork. Now, at a time where cheaper fitness wearables and the Apple Watch seem to have cornered the market, it's Casio's turn. The company reinvented its own basic digital watches years ago when it introduced the G-Shock, and its taking a specialized approach with the WSD-F10: a smart outdoor watch that not only does all things Android Wear, but also has a "timepiece" (or dumbwatch) mode that'll last around a month on a single charge.
Way before Apple Watch and Android Wear, there was Casio
Casio might be only lightly involving itself in the current boom in smartwatches and wearables, but the company still makes plenty of money from its G-Shock series and rugged outdoor watches. That's not to say it hasn't experienced a combination of hits and misses: Casio would say it "pioneered" a huge array of features in its digital watches over the decades, many of which have returned -- in a more appealing or functional form -- in smartwatches today. It crammed GPS into a watch in 1999, lashed a rumble-pack to its early gaming watch and even made a waterproof watch that warns you've been out in the sun too long. And that's just the beginning. Smartwatches may be capable of much more, but credit is due for how Casio was tackling these features decades (too) early. Niche? Yes. Fascinating? You bet.
Casio's newest G-Shock has a giant dial for (complicated) music control
Casio continues to inch its G-Shock series toward something a little smarter, while holding onto a simple monochrome LCD display and that distinctly G-Shock styling. The "G'Mix" GBA-400 improves on the typical digital watch feature list through Bluetooth, a pair of dedicated apps (one for the watch part, one for the music-playing part) and your smartphone, whether it's iOS or Android. Oh and there's a giant dial control on the side and it's really satisfying to play with.
Slighty smarter watches: Casio reveals two new G-Shock concepts
G-Shocks are back -- again. Ready for Swiss timepiece showcase BaselWorld, Casio has announced two new analog concept watches with a little extra soupçon of tech crammed in. The designs still lean towards those looking for a classically-styled (at least, in G-Shock terms) analog watch. Both are expected to last plenty without any regular USB life-support, with the company's latest solar cells there to keep the mechanism and electronics going. First up, the Edifice EQB-500 connects to smartphones using Bluetooth 4.0 Low Power (Casio's first analog watch to do so). It's a loose allegiance though, covering time information and alarm settings which can also be programmed through the phone -- it's still very much a watch, not a Pebble rival. Casio's second model is the more technically accomplished one: the first watch to pair together both GPS and Radio Wave tech, all without any unwieldy lumps in the design.
Switched On: The watch and the workhorse
Each week Ross Rubin contributes Switched On, a column about consumer technology. In mature, competitive markets flooded with products, many brands come and go. Last week, though, two companies came to New York City to celebrate milestone anniversaries of their electronic products. Lenovo celebrated the 20th anniversary of the ThinkPad as Casio marked the 30th anniversary of the G-Shock watch. The notebook PC remains among the most versatile and complex devices consumers use today while the watch is one of the simplest. Yet some commonality between these two products may include lessons for other technology products that wish to remain around for decades.
