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  • GAME may be killing itself by selling consoles too cheaply

    by 
    Jamie Rigg
    Jamie Rigg
    01.14.2015

    In early 2012, Retailer GAME seemed destined to join Woolworths in whatever place high-street brands go to die. Phones4u has ended up there since, but GAME was rescued from the brink of collapse and last year, made something of a triumphant return to the London Stock Exchange. New console launches helped turns thing around for the retailer in the short-term, but the reality is life's still hard on the (high-)street. Hence GAME has issued a note to investors today, warning them that despite a massive surge in sales, it's not going to make any more money than it did last year. And, that probably doesn't bode well for the future, either.