gameplan-insights

Latest

  • PS3 sales up 300% for first week following price cut in US

    by 
    Randy Nelson
    Randy Nelson
    09.10.2009

    Sony Computer Entertainment America has some good news and some bad news to share. The good: Sales of PS3 hardware at its "top retailers" jumped 300% for the first week of September versus the week before the system's price was cut to $299 for the 120GB "slim" unit. The bad: Um, well ... okay, we lied. Everything's pretty good for a change at SCEA HQ, considering people are actually buying its console. (Although 300% pales in comparison to Europe's totally legit 999% increase ... or Japan's 7,350% increase). The hardware maker also noted that, as of August, five of consumers' top 10 most-wanted games (as surveyed by OTX's GamePlan Insights) -- Gran Turismo 5, Final Fantasy XIII, God of War III, Assassin's Creed 2 and Call of Duty: Modern Warfare 2 -- are on PS3, in case you somehow didn't know this. We would like to note (mainly for Sony's information) that Modern Warfare 2 is also on Xbox 360, and that version was No. 2 in OTX's survey results, whereas the PS3 version placed 10th. (Assassin's Creed 2 for 360 is No. 3 and No. 8 for PS3.) In fact, if you calculate the "purchase intent index" for the top three (all Xbox 360 games) and the lower five (all PS3 games) they're nearly identical. But still, we'll give it to them. Maybe it's more worthwhile, though, to point out that Uncharted 2 didn't even make the top 25. What's up with that? Source -- GamePlan Insights Survey Data [PDF file]

  • Report: Halo 3: ODST most desired Xbox 360 game

    by 
    David Hinkle
    David Hinkle
    04.29.2009

    Research group Gameplan Insights recently conducted a study, which highlighted the most anticipated Xbox 360 games. Its parent company, OTX, polled 1,000 gamers across various demographics every week through March and April, and discovered that Halo 3: ODST is the most anticipated game. Bungie's upcoming spin-off managed to narrowly best Modern Warfare 2 (if you can believe it), according to data Gameplan Insights provided to Gamasutra. Rounding out the rest of the top five are Madden NFL 10, Final Fantasy XIII, and Assassin's Creed 2.What's odd about all of this is that Halo 3: ODST is the only Xbox 360 exclusive to feature in the list. The remainder, as you can see, are multiplatform titles. Perhaps Microsoft will rectify that with its upcoming E3 showcase.[Via Gamasutra]