gamestop-tv
Latest
GameStop training video light on training, heavy on hilarity
Oh, GameStop. We have plenty of reasons to laugh at you. You call us up during dinner to coax us into trading stuff in, and you ask us about strategy guides and pre-orders every time we try to shop in your store. Now, it would seem you also like to employ what we've dubbed the "poor man's Lara Croft," as this very real training video shows. The video is kind of like watching a clown get the crap kicked out of him. You want to intervene, but every time he gets punched in the nose and you hear that honk sound, you can't help but laugh. Watch Ima and her amazing Zack Morris impressions after the break.
Nielsen: GameStop TV increases sales in stores
GameStop TV, a two-hour video in stores which cycles in an endless loop and is changed every month, is helping boost sales. AdWeek details a study by Nielsen Media Research showing that titles advertised on GameStop TV saw a 19 - 36% boost in sales. Unadvertised products that were merely mentioned saw a 20% increase in sales. The data also showed that (unbelievably) the TV program kept people in the store approximately 50% longer, which translates into numerous opportunities to ask about pre-orders in GameStop time.GameStop TV launched in September and beyond its game advertisement also has paid non-gaming advertisers like the US Navy and anti-drug ads. There are also ads by companies like DirectTV which disguise themselves as content. If there is no GameStop TV at your local shop, statistics like this pretty much guarantee it's incoming.
