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  • On the floor of Garmin's Chicago flagship

    by 
    Chris Ziegler
    Chris Ziegler
    11.10.2006

    Did you get the memo? Navigation systems aren't just for pilots and geeks anymore. And it's not like they're content staying put in your car, either; they've migrated to your wrist, your bike, and your phone. They've gone so mainstream, in fact, that Garmin decided earlier this year that they could justify springing for a brick-and-mortar store in the heart of one of North America's trendiest shopping districts, Chicago's Magnificent Mile. For the record, yes -- this is the same Magnificent Mile fellow tech companies Motorola and Nokia have also decided to call home in 2006 (in fact, you can see Motorola's joint across the street). Spending big bucks on the glitz and glamor of a Michigan Avenue address is all well and good, but realistically, what sets the world's first Garmin Store apart from, say, your local Best Buy or Circuit City when it comes time to mess around with Garmin's latest navigational wizardry? Read on for our sneak peek!