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Sports brands are giving wearables another shot at success
Wearables are only as good as the apps they're compatible with. And companies making health-focused products, like smartwatches, fitness bands and even hybrids of these two, are starting to realize that. But in order to have applications that lure people to your platform, whether you're Apple, Samsung or Fitbit, often it's better if you have a hand in developing them. That's why, especially at IFA 2017, many tech firms are teaming up with brands from different industries to add a new element of usefulness to their wearables. In some cases, that often includes special-edition products created between two companies.
Watch Samsung's IFA event at 12PM Eastern
Samsung's last big event was just one week ago, but it already has another one lined up. The tech giant is hosting its IFA 2017 presentation at 12PM Eastern -- and as always, you can tune in to its live stream to catch the news as it happens. This year, the focus is likely to be on wearable tech. Samsung has already confirmed that it'll launch a new Gear smartwatch at the German trade show, and it's no secret that the Gear Fit 2 Pro fitness tracker is on the horizon. We wouldn't be surprised if there's more, either. Whatever's unveiled, it's safe to say that Samsung will have plenty to talk about when it takes to the stage.
Samsung will unveil its next Gear S smartwatch on Aug. 30th
The Galaxy Note 8 isn't going to be Samsung's only big mobile offering this fall. Mobile chief DJ Koh tells CNBC that the next Gear S smartwatch will make its debut at the IFA trade show, where Samsung will have an event on Aug. 30th. The executive isn't saying much about what this wristwear will entail, of course, but he might have dropped some clues when opining about the struggling wearables market. He believes that smartwatches could become more valuable if they monitor more aspects of your health: Don't be surprised if the Gear S4 (or whatever it's called) tracks more of your vital stats.
Samsung's next Gear Fit will track your swimming (updated)
We liked Samsung's Gear Fit 2, but it had its limits. You couldn't use it to track your swimming, for starters. It's a good thing, then, that well-known leaker Evan Blass claims to have a training deck detailing a sequel that should be unveiled at Samsung's August 23rd event. The Gear Fit 2 Pro would look much like its predecessor, complete with that tall, curved display, but would include some big design upgrades. Most notably, it would add 5 ATM water resistance and that hoped-for swim tracking -- it'll sync up with the Speedo On app. Accordingly, the Pro switches from a snap-on strap to a watch-like buckle to prevent it from falling off in mid-backstroke.
