GlobalEquitiesResearch
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Report: Apple sees 350,000 textbook downloads within three days after iBooks 2 debut
Apple has yet to release any official numbers, but early returns on its new iBooks textbook store are looking pretty promising. According to Global Equities Research, more than 350,000 textbooks were downloaded within three days of the store's debut, along with some 90,000 downloads of the iBooks Author platform. As All Things D explains, Global Equities Research used a proprietary system to compile these numbers and hasn't revealed much about its methodology, but its figures, if accurate, would certainly mark an auspicious beginning to Cupertino's latest "reinvention."
Apple's back-to-school promo reportedly beating Microsoft 8 to 2
According to a report from Global Equities Research, more incoming college students are picking up an Apple computer than a Windows computer this year. Apple is not just edging out Microsoft either; Macs are beating out Windows machines at an impressive rate of 8 to 2. About 80% of incoming students will rock a Mac and an increasing number of current students are ditching their Windows machines in favor of an Apple-branded product. iPads are also a hot product among senior students, says the Global Equities Research report. The research also suggests many students are taking advantage of Apple's Back to School $100 gift card promo. What are they doing with extra windfall of iTunes cash? Buying songs, of course.
