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Google brings increasingly precise ads to Gmail and YouTube
Organizing a trip to New York, but getting distracted by wobbly recordings of the supermoon on YouTube? Fear not, as the planning will come to you via Google's newest advertising features: 'Customer Match' and 'Universal App Campaigns.' These new tools (similar to Facebook's ad service) are designed so that companies can use your personal email address (and the associated Google tools and apps) to deliver targeted marketing as you sift through the countless flash sales in your Gmail or even as you watch videos on YouTube.
