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Google will remove its name from fast-loading mobile URLs
Google's fast-loading, data-saving AMP sites help you mainline morning news on the train to work, but they come with an undesirable side effect. As you will've noticed, the URL for an AMP site looks something like this: google.com/amp/www.engadget.com... As Google explains, it starts loading the page before you've even decided whether to click or not. For that and privacy reasons, Google has to be the middle man, though it has figured out how to nix that URL prefix in its mobile Search apps. In the latter half of 2018, though, Google has said it expects to be able to remove the AMP signature from URLs in Chrome and other smartphone browsers, too.
Google's quick-loading webpages are getting a better name
When you see "AMP" next to a search result on mobile, it means that page will load quickly on your phone -- much faster than a page without the label. "AMP" sounds too cold and technical, though, so Google seems to be thinking of using a name that's much easier to understand: Instant. Twitter user Jonathan Jones has spotted the new label and posted a screenshot on the social network. We weren't able to replicate it, but that's not exactly surprising. It's most likely an experimental feature that won't be widely available right now.
