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Daily iPad App: Quicklytics is the Analytics client that Google should have made
If you obsess over your website traffic and bemoan the fact that Google doesn't have a decent iOS Analytics client, then you should take a moment to check out Quicklytics. Quicklytics pulls your Google Analytics data and gives you a detailed look at your almost realtime** website traffic in just a few taps. The iPad version of the app has an attractive, split-pane layout that places the most commonly checked statistics at the top of the screen in portrait view or on the left in landscape. This section includes a graph and six smaller panes that show metrics like pageviews, visits, goals value and more. Tapping on the pane changes the graph, which now shows the data for the metric you just selected. Tap and hold on one of these panes, and you can change the metric. It's an intuitive layout that packs a lot of information into a relatively compact space. The other section of Quicklytics contains the bulk of your metrics. You can view your audience information, sources of your traffic, content information and ad conversions. Each one of these sections has between 10 and 30 variables that you can pour over. Quicklytics also supports multiple Google analytics accounts, and you can easily switch between each one with a swipe to the left or to the right. It's a staggering amount of data that you can carry around with you in your bag. There are several smaller features that make Quicklytics useful for anyone who is involved in running a website. With a single tap, you can compile a report and share the metrics for a variable like visit duration, device information and others. There is support for filters so you can curb the firehose of data when you need to look at the little picture instead of the big one. A series of tabs let you view your traffic data for today, yesterday, the month, or a custom time frame. Quicklytics is available in the iOS App Store for US$1.99, down from the regular $4.99. This sale price is available through Friday. **How quickly you will see your data change is dependent on your site's traffic. Smaller sites, like the ones I tested with, will see changes hit the app faster, while larger sites may take longer to update. In general, the developer says most sites will see traffic updates every 5-10 minutes.
Google launches Mobile App Analytics along with Analytics App for Android, creates endless loop
Google has given a boost to those who obsess over the minutia of their sites (and apps) with two new analytics offerings dedicated to the mobile side of things. App vendors will be able to see potential buyers stampeding to their wares (or not) with Mobile App Analytics, showing user info like traffic, geography and the model of device used. It will also provide engagement and business reports, telling developers how their apps are being used and letting them check if their monetary dreams are matching cold reality. Mountain view also released The Google Analytics App, letting on-the-go users have a truncated version of the full Analytics site, with features like real-time monitoring and the Dashboard, at their tactile fingertips. That app is now at the Play store, and the new App Analytics feature is in beta to approved developers. There's no word as to when, or if, the App Analytics will be in the Analytics App, but in any case, you can check the source to get either.
Agile Route's Shopper Tracker brings Kinect hacks, Google Analytics to the grocery aisle (video)
The Shopper Tracker is one of those devices that does exactly what its name suggests -- and so much more. Developed by Argentina's Agile Route, this Kinect hack uses an array of heat sensors and 3D spatial recognition software to track a consumer's movements and behavior within any brick and mortar retail outlet. These data can then be used by a store owner to find out which shelves and items are appealing to customers, effectively adding a Google Analytics-like dimension to their product displays. The system is also capable of tracking multiple people at once, and can even provide feedback on which products consumers actually pull from the shelves. According to the company, this type of analysis can result in obvious strategic benefits for merchants, while reminding the rest of us that we're totally predictable. Check it out in action, after the break.
Analytics Pro, the app that Google forgot
I'm a Google Analytics geek. I think it's one of the coolest things Google has ever invented. I only have a few websites but I've injected Google Analytics code into all of them so I can track who's viewing my pages, for how long, and where from. Needless to say, I was astonished when I checked Google Analytics on my iPhone and I didn't see an iPhone-optimized page like their mobile search and Gmail pages. Thankfully Thomas Blackburn has picked up Google's slack and created the slickest Google Analytics app I've seen. Called Analytics Pro, the app provides a simple but powerful UI to access Google Analytics on your iPhone. The default summary reports give you gives you a clear view of recent visitor activity in five different categories: Visitors, Traffic Sources, Referral Sources, Top Content, Top 10 Countries and Operating System. But the app goes way beyond the basics as it has myriad reports and sub-reports under the headings of Visitors, Traffic Sources, Content, Goals, and E-Commerce. Throughout your data you can drill down into your daily and hourly statistics and the intuitive date picker lets you easily choose a date or range of dates in just a few taps. All your metrics graphs and maps can be viewed in horizontal or landscape views. Analytics Pro even supports multiple Google Analytics accounts. Google Analytics on the web is such a massively layered service it can be hard to navigate for the uninitiated. Analytics Pro has succeeded where Google failed, by making all your data, charts, and metrics easily accessible on an iPhone. Matter of fact, it's even easier to view my reports in the Analytics Pro app than it is on the Analytics web site. If you're a website owner who needs to view his sites analytics on the go, I high recommend Analytics Pro. The app is $6.99 in the App Store and requires iPhone OS 3.1.2 or later. %Gallery-88645%
First Look: Analytics for iPhone
Google Analytics is a popular and quite useful set of tools for monitoring a web site's traffic and performance. Set up is a snap and the reports are easy to read and flexible. You can create goals, monitor traffic and so on. What more could you want? On-the-go reports via your iPhone? All of your target statistics in your pocket? Oh, all right.Earlier this week, Michael D Jensen of Inblosam LLC released Analytics App, which presents everything you'd ever want from Google Analytics on your iPhone. It is exhaustive. When you first launch Analytics App, you're asked for your Google login (you must have a pre-existing Analytics account). From there, a list of all the sites you're monitoring appears. Click any one and view nearly 30 reports, including traffic, visitors, content ... even events tracking you've set up and your own customized reports. It's speedy over Wi-Fi and EDGE. For example, Analytics App's traffic reports include referring sites, search engines, keywords, AdWords campaigns and more. Set the date range of any report to sort by day, week or month. The Dashboard provides an overview complete with easy-to-read graphs. For $5.99US, this application is a keeper. Up-to-date stats from all of your sites, available nearly anywhere, makes our geeky little hearts go pitter-pat.%Gallery-43858%
Widget Watch: Dashalytics
I run a number of personal blogs, and like all bloggers I am obsessed with statistics (who doesn't want to know how unpopular their thoughts about their cats are?). Google Analytics is a great, free service from Google that gathers a number of stats from any website onto which you add Google's magic code.Why am I blathering on about Google Analytics on TUAW? Because Dashalytics is a cool widget that puts your Google Analytics stats right in the Dashboard (to make the obsession even easier). You can even use multiple instances of Dashalytics to multiple websites.Thanks, Mark.
