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  • Google is shutting down its car insurance comparison service

    by 
    Mariella Moon
    Mariella Moon
    02.23.2016

    Google is sending one of its lesser-known tools called Compare to the slaughterhouse. We don't blame you if you've never heard of it before -- in the email sent to the service's partners and posted by Search Engine Land, the big G said it "hasn't driven the success [Google] hoped for." Compare gives you a way to view several offers from car insurance, mortgage lending and credit card companies in the US and the UK. You only have to type in some info, such as your car's make and model, to make it work. It's still up and running if you want to try it out, but don't expect too much. The tech giant has initiated the shutdown process today, and it will be completely offline by March 23rd.