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Facebook is testing playable game ads so you can try before you buy
If you've played any free-to-play mobile games recently, you'll be familiar with the playable ads that let you try a little bit of gameplay while waiting for the advertisement to time out. Google Play has been trying out its own "try before you buy" instant app concept with a handful of developers lately, too. Now Facebook is testing similar technology in playable ads on Facebook so that people can try out a game without installing it first.
