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Pittsburgh's Gulf Tower is turning into an Instagram mood ring
For years, people in Pittsburgh have been able to get weather forecasts, holiday displays and occasional sports updates by glancing at the illuminated peak of the city's Gulf Tower building. There will be a change in programming, though, on February 11-13th, when the "Weather Beacon" will be replaced by a virtual mood ring to gauge the positive or negative nature of regional Instagram comments. The museum cooked up the Gulf Tower Project to coincide with artist Antoine Catala's upcoming "Distant Feel" exhibit at the Carnegie Museum of Art. It highlights the ways images can provoke emotional responses, even if they're just a Valencia-filtered photo of a cat in a box.
