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Blinkbox Music's user database was just sold to... JD Sports
Of Tesco's three ailing digital Blinkbox services, its e-book store appeared to be the only one that would go gently into that good night. Eventually, it did, while Blinkbox Movies found a new owner in TalkTalk (which finally got 'round to rebranding the service earlier this month), and Blinkbox Music was snapped up by appropriate suitor Guvera. Since the Australia-based streaming service took the reins, however, things have gone from bad to worse.
What is Guvera and what does it have planned for Blinkbox Music?
Tesco has had a tough old time of late, with falling sales and a fresh investigation into its accounts. The battered supermarket needs to turn itself around, and fast, so it's been looking to offload any nonessential services that may have been dragging down its balance sheet. Unsurprisingly, that means its various Blinkbox offerings have been some of the first to face the chop. After selling Blinkbox Movies to TalkTalk, Tesco announced yesterday it had auctioned off Blinkbox Music and plans to close Blinkbox Books. The supermarket still has its Hudl tablets, of course, but some of the more interesting services that come pre-installed are now no longer under its control. Clearly, Tesco just couldn't make enough money from them, but any chance it had of fixing the problem has now been lost.
Tesco has given up on Blinkbox
Since October 2014, Tesco has done all it can to rid itself of its loss-making digital download service Blinkbox. TalkTalk came to its rescue, picking up Blinkbox Movies and its broadband services earlier this month, but the fate of its Music and Books businesses remained unclear -- until today. In an announcement this morning, the supermarket giant confirmed it has offloaded Blinkbox Music to Guvera, a music streaming company that has offered users access to its free ad-supported service since 2008.
