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All Halfbrick games free on App Store now
Go buy every Halfbrick game on the App Store, for your iPhone or iPad. We don't normally make such direct demands on our readers' finances, but as it turns out, this won't affect your finances much.For a "very limited time," all Halfbrick games on iPhone or iPad are free. That includes stuff like Fruit Ninja, Age of Zombies, Jetpack Joyride, and Monster Dash. Halfbrick games are among the most clever and addictive pastimes on the iOS platform. We'd recommend them even at nonzero prices!
Jetpack Joyride lands on PlayStation Network
After going free-to-play on iOS and Android (and undergoing a subsequent Facebook port), Halfbrick's Jetpack Joyride has made its way to PlayStation Network today. Jetpack Joyride is available for $3.99 on Sony platforms right now under the Minis section, making it compatible with PSP, PlayStation Vita and PS3.Jetpack Joyride features the most recent version of the game, replete with waves of nigh-unending challenges, a store full of unlockable jetpacks, outfits and other virtual goods. Plus: lasers. There are so many lasers in this game.Jetpack Joyride on PSN also includes gadgets, like coin magnets and gravity belts, which were introduced in the 1.3 update.
Luxembourg software company suing EA, Square Enix, several others over patent infringement
What do Notch, John Riccitiello, Yoichi Wada, and Phil Larsen all have in common? A likely lacking fondness for Luxembourg-based software company Uniloc, who filed lawsuits against Notch's Mojang, Riccitiello's EA, Wada's Square Enix, and Larsen's Halfbrick recently (among others), contending that all the companies infringe on a networking patent held by Uniloc.The patent, US patent number 6,857,067, says that Uniloc has rights to a "system and method for preventing unauthorized access to electronic data," and Uniloc contends that the aforementioned corporations are infringing on that patent via Android-based games. In the case of EA, it's Bejeweled 2, and in the case of Square Enix, it's Final Fantasy III that's cited – if the game at any time communicates with a centrally owned server to legitimize its license, Uniloc contends that it violates the patent.Uniloc has a history of patent litigation over software. The company sued Microsoft in 2003, eventually winning. It has since filed suit against many, many other software manufacturers for other alleged patent violations.
Jetpack Joyride adds attractive coin magnet in next patch
Halfbrick has been teasing gadgets and gizmos aplenty for Jetpack Joyride's upcoming version 1.3 patch, with its latest animated short featuring the irresistible "Coin Magnet." The free update will be available this month and adds 15 gadgets to keep Barry Streakfries flying for as long as possible.
Jetpack Joyride's 'Gravity Belt' drops in soon
Halfbrick is teasing new, weird gadgets for version 1.3 of Jetpack Joyride, including today's "Gravity Belt." We don't know how it works in-game, exactly, but the cute video introducing it makes it seem like something that makes flight more difficult.We can't imagine Jetpack Joyride being more fun without all the ... jetpack joyriding ... but we trust Halfbrick to know what it's doing. We look forward to seeing how being stuck to the ground translates into fun.
The evolution of Jetpack Joyride's store, in pictorial form
Halfbrick's chief creative officer Luke Muscat took panel attendees on a whirlwind tour of the development process for Jetpack Joyride during his Depth in Simplicity: The Making of Jetpack Joyride panel. Aside from sharing what the final name of the game could've been, Muscat also showed us the progression of the store. You may not know this, but the Jetpack Joyride storefront wasn't always so slick.In fact, early on it was downright ugly, but Muscat and his team iterated and looked to competitors on the App Store for inspiration. We snapped some shots of the earliest versions of the store on through what Halfbrick came up with later on -- screens we've conveniently embedded in the gallery below.%Gallery-150322%
Jetpack Joyride was almost 'Machine Fun Jetpack'
During his GDC talk Depth in Simplicity: The Making of Jetpack Joyride, Halfbrick Studios' chief creative officer Luke Muscat shared the story of the 11th hour name change for Jetpack Joyride, which was originally supposed to be called Machine Gun Jetpack. "I'll tell you, we almost changed the app to this name because we thought by making it too drastically different we were going to undermine all of our marketing effort, but we actually had this name for a while: Machine Fun Jetpack," Muscat said. "At the time, we were like 'that sounds alright, maybe I could live with that.' Then I got in the next morning, and I walked up to Phil's desk, and we both said the same thing at the same time: 'What the fuck were we thinking?' I'm so glad we didn't go out with that name."
Jetpack Joyride straps on Air Barrys
Alongside finalizing a major content update coming this April, Halfbrick has released a teaser and some screens for the upcoming Jetpack Joyride 1.3. The game, which has seen 16 million downloads since launch, will gain "gadgets" in the upcoming patch.
Halfbrick working on new iOS game, 1.3 update for Jetpack Joyride
Halfbrick Studios' Phil Larsen is a happy guy. Not only has his company scored a huge hit with Fruit Ninja (with over a million copies sold on Xbox Kinect alone), but the studio's Jetpack Joyride is a hit as well, garnering over 19 million across various free and paid incarnations. Halfbrick, says Larsen, is working on a new IP for iOS that we'll see by the end of the year. Until then, the group is working Jetpack Joyride version 1.3, which introduces an entirely new feature: Gadgets. Gadgets are perks that can be added to Barry's jetpack. They're purchased with coins picked up during play (which ties in to the game's in-app purchase system) and tweak the gameplay in several ways. For example, the "Freeze-o-matic" allows Barry to slide farther when he dies. The "Flying Pig" turns slot machine coins into pigs that explode into fireworks of rewards, and a gadget called "Gemology" converts coins into gems, which give five times the reward when collected. You can have three gadgets running at a time, and when they're all combined, they can either help a lot (by making some very challenging missions relatively easy), or make the game crazier than ever. Gadgets aren't just add-ons to the jetpack. They affect the game in several ways, which Larsen says will allow Halfbrick to expand the game a lot going forward. Fifteen gadgets will be introduced when the update goes live, with more coming after that. "We can definitely support this game lots more." I asked Larsen about the Jetpack Joyride knockoffs on the App Store. Larsen shrugged them off. "They're not as good as Jetpack Joyride, so why bother?" he asked with a smirk. Halfbrick is an independent company, though obviously it's been growing, even as the Australian game economy is in a downturn. Larsen says the developer has about 57 employees right now, and given the games' popularity, they could stand to grow a bit more. But Larsen also says Halfbrick isn't interested in being purchased by a larger developer, either. Of course there have been offers, but in the end, he says, "We like what we do." Taking a deal with a larger developer might upset that, so it definitely seems like Halfbrick is more interested in making its own games than pitching in, no matter how big the potential payoff may be. As for that impending new iOS title, Larsen won't say much more than that he "...would love to release another iOS game this year." Certainly Halfbrick is working on something (and maybe even more than one thing), but the current focus is Jetpack's update. As for whether a new game would be paid (like Fruit Ninja has been) or freemium (like Jetpack Joyride has been for most of its success), Larsen said both strategies are still valid, depending on the game. "We've made more money on Fruit Ninja paid than we've ever done" selling Jetpack Joyride's in-app purchases, says Larsen. "We can sell games and we can do freemium. Does that mean Fruit Ninja's more universal? Probably yeah." Larsen admits that Jetpack Joyride could probably have skewed more towards a casual audience. It originally started paid and then was sent free to find its audience. But it's hard to second guess Larsen and Halfbrick given all of their company's success, and Fruit Ninja and Jetpack Joyride still set quite a few bars for app quality on Apple's App Store. The company has done really great things so far -- we're intrigued to see just what's coming next.
Fruit Ninja Kinect sells a million units; Jetpack Joyride update in April
Halfbrick announced today that Fruit Ninja Kinect has reached a million sales, solidifying it as a very successful "console experiment" for the company. The company announced a month ago at DICE 2012 that sales had surpassed a half million.Phil Larsen, chief marketing officer at Halfbrick, also told us that the Jetpack Joyride 1.3 update is coming this April. It will add 15 gadgets that are "kinda like perks," which players can choose at the beginning of the round to assist.Gadgets include Air Barry shoes, allowing Barry to jump instead of glide up. Along with the "Freeze o Matic," which turns Barry into a sliding ice block when he crashes for extra distance. There are also magnets which allow Barry to collect coins. Still no item that allows you to actually stop playing Jetpack Joyride.
Halfbrick to debut new IP in 2012
During a meeting with Halfbrick's Phil Larsen, the iOS juggernaut's marketing man couldn't really give us much on what the studio was up to next despite our relentless inquiry. Following Fruit Ninja and Jetpack Joyride is no small task, but at least Larsen could tell us the company will debut a new iOS title this year."You'll see updates for all of our games and a new IP this year," Larsen promised following a demo of the 1.3 update for Jetpack Joyride here at GDC. Jetpack Joyride 1.3 adds 15 new gadgets to The Stash.
Fruit Ninja Kinect sells a half-million copies; Jetpack Joyride reaches 14 million downloads
Australian developer Halfbrick is flying high on the success of its Fruit Ninja and Jetpack Joyride franchises. Chief Marketing Officer Phil Larsen told us at the DICE conference in Las Vegas today that Fruit Ninja Kinect has reached a half-million sales and has been a very successful console experiment for the company. The company also plans to continue supporting Fruit Ninja on iOS with more updates rather than cannibalize its momentum with a sequel.As for Jetpack Joyride, which went free to play in mid-December, Larsen notes the game has seen significant growth since the change."There's an update coming in the next month," Larsen said about Jetpack Joyride. "It's the biggest one we've done so far."He told us the previously $1 app reached about 1 million paid sales before going free and has since seen 13 million downloads as a free product. He estimates about 5-10 percent of customers will spend at least a dollar on the app through its in-game store, so revenue has been higher since the game went "free."
2011 Best App Ever winners announced
Jeff Scott of 148 Apps has announced the winners for the Best App Ever for 2011, and you can review at the official site right now. Jetpack Joyride from Halfbrick was the overall winner in the iOS devision (which is a great app, but probably also benefited from actually promoting the Best App Ever vote inside the app itself). There are several other winners across various categories like Most Innovative (Codea), Most Useful (Amazon Mobile) and Best Time Killer (Tiny Wings). Scott tells us that 148 Apps received a record 1.5 million votes this year, which is three times the total of last year's choices. Before voting began, there were 287,643 nominations across 7,243 apps. This year also featured Android winners in many categories, but Scott says that iOS topped the Android votes by a factor of 10:1. The Best App Ever awards are always an excellent check of what's available on the App Store, so review the list and find some great new apps. Congratulations to all of the winners, and thanks to 148 Apps for putting the whole thing together.
Windows Phone getting four fresh Xbox Live gaming titles, optimized for Mango
It looks like our friends over at Microsoft have outed a quartet of new Xbox Live games that will be delivered to the Windows Phone Marketplace in the not-too-distant future. Being billed as "optimized for the newest Windows Phone 7.5," the aforementioned -- and somewhat familiar -- titles include: Age of Zombies by Halfbrick, Bullet Asylum by UberGeekGames, geoDefense Swarm by Critical Thought, and Tamagotchi by Namco. Why are these touchscreen-tickling titles familiar, you ask? Three of the four have been proving their mettle on other mobile platforms. GeoDefense Swarm and Tamagotchi are currently available in the iOS App Store; Age of Zombies is available in both the Android Market and iOS App Store; and Bullet Asylum has been in the works for some time -- we were treated to a video preview last summer, which you'll find below. No word yet on release dates, but the foursome's mere presence on Microsoft's site makes us think that we won't have to wait all that long before initiating the download sequence.
Fruit Ninja: Puss in Boots is free on Android today
If you missed it last month, Halfbrick's movie tie-in, Fruit Ninja: Puss in Boots, is once again free for Android users. The game is available exclusively through the Amazon Appstore for Android, normally at $.99. It's available gratis for today only, so don't linger on the decision for too long.
Jetpack Joyride content update takes Barry to the woods, adds stuff to the store
If you haven't stolen a top-secret experimental jetpack in a while, good on you for sticking to your post-prison rehabilitation program. We know how tough it is for a jetpack thief to give up the glamor of "the life." ... Oh, wait, sorry, we got our files mixed up. We meant to address Barry Steakfries -- you can leave now, other person. Barry, we'd like to inform you that the latest content update for Jetpack Joyride adds 125 new mission badges to unlock, a new forest environment and some new achievements and store items. Halfbrick also managed to squash a few bugs, because we all know about your insect phobias, Barry. %Gallery-141188%
Fruit Ninja dev Halfbrick chopping away at sequel in new Sydney studio
Halfbrick Studios is working on a sequel to Fruit Ninja at its new government-supported studio in Sydney, Australia. In mid-October it was revealed that the Brisbane-based company was opening up a second studio in Sydney; a new piece in the Illawarra Mercury tosses up some more details. According to New South Wales Deputy Premier Andrew Stoner, the studio is the result of a new $3 million "Interactive Media Fund," but there is no clear indication regarding how much of that fund went to Halfbrick. "The new Sydney team will develop the next evolution of the Fruit Ninja games franchise. The new game will involve players launching a series of fruit to knock ninjas off their towers in a 3D world, with each fruit having special powers," Stoner said. The game is expected in 2012, with an initial launch on iOS. Stoner explained the $3 million fund is designed to support local developers over the next two years. Given the current state of the Australian development scene for big publishers, it may be time to get a bigger fund for the local indies.
Jetpack Joyride update injects new jetpacks, reaffirms our loathing of Game Center friends
Our love for Jetpack Joyride is well documented, but we're not above admitting that accessing the game's leaderboard system is a bit on the cumbersome side. That's why today's surprise update with in-level leaderboard implementation is so, so exciting. Now, while flying along in your jetpack of choice, sign posts will point out friends' scores as you soar past them, maniacally laughing in the bathroom, all alone. The update also adds a pair of new jetpacks and a trio of wearable items for Señor Steakfries, giving players even more stuff with which to dress up the chronically murdered main character. Another bonus: The update is totally free, and the full game still costs $0.99.
Fruit Ninja dev opening new studio in Sydney
Australian developer Halfbrick is opening up a studio in Sydney, which likely comes as welcome news for the nation's troubled development scene. Gamasutra took note of the job listings for the new Sydney office for the Brisbane-based studio. Halfbrick is best known for Fruit Ninja, which has made the studio so much money, it sponsored an orchard as reparations for all the virtual fruit waste. It is also going to make more coin going the Angry Birds movie tie-in route, with the upcoming Fruit Ninja: Puss in Boots. We're particularly fond of Halfbrick's Jetpack Joyride. Asked if Halfbrick would change its name to "Fullbrick" after opening a second studio, Marketing Director Phil Larsen told us, "No. A logical question nonetheless."
Fruit Ninja: Puss in Boots is a thing, really; coming to iOS on Oct. 20
As if the fruit on your phone, iPod, tablet, Android, and Kinect weren't already sliced thoroughly enough, Halfbrick is burdening yet more fruit with potential murder in the upcoming movie tie-in Fruit Ninja: Puss in Boots. As you've likely surmised, the game is a Puss in Boots-themed Fruit Ninja release, which imagines the titular Puss slicing up fruit with his dutiful foil. In addition to introducing a well-timed theme into the mix, FN: PIB adds the "all-new Bandito mode," which tasks players with surviving progressively more difficult levels with unique challenges, and the "Desperado" mode, which updates the first game's "Classic" mode. "We wanted to create something new and different for our fans while keeping the magic of Fruit Ninja intact, and we think Bandito Mode will keep even the most practiced players on their toes," Jetpack Joyride playable character and Halfbrick chief marketing man Phil Larsen notes in the announcement. Oh, and tomatoes? Totally in there, definitively proving once and for all that they're fruit. Take that, science! Fruit Ninja: Puss in Boots arrives on the iOS App Store on October 20 for $0.99 on iPhone and $1.99 on iPad.%Gallery-136062%
