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Hasbro got 5,000 pre-orders to build a massive replica of Jabba's barge
The huge Jabba the Hutt barge replica Hasbro showed off at Toy Fair this year will soon become a real item making its way to backers' homes. That's because the toymaker's first HasLab project, a program that takes a leaf out of Indiegogo's and Kickstarter's books, is a raging success. It has raised over $2.7 million in funds from over 5,500 backers (as of this writing), eclipsing its original 5,000-pre-order goal. And it has the potential to make more: The campaign still welcomes Star Wars fans willing to shell out $500 for a four-foot-long Khetanna with impressively detailed decks until April 3rd.
Hasbro's first HasLab toy is a replica of Jabba the Hutt's barge
At this year's Toy Fair in New York, Hasbro announced HasLab, a new program that aims to bring to life special creations like a massive, four-foot long recreation of Jabba the Hutt's sail barge. The company is taking inspiration from platforms like Kickstarter and Indiegogo, too: In order for the barge to become a real for-sale production item, Hasbro wants to gather 5,000 $499 pre-orders by midnight on April 3rd.
