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RED founder Jim Jannard calls prosumer Scarlet 'a mistake'
Perhaps it should be no surprise, considering the heartbreaking delays (and $1,000 price bump) the Scarlet has already endured, but it looks like the project is undergoing a major shift in focus -- namely, it will no longer be targeted towards prosumers. EOS HD quotes RED founder Jim Jannard thusly: The concept of RED was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake. He also says that "plenty of companies [are] dedicated to selling prosumer (short for 'almost right') cameras. We aren't going to be one of them." And later, "we had no idea what we were doing... Nothing works like it is supposed to." Ouch. Although we respect the man's candor (if not his eyewear), it's hard to say exactly what this all means: is the Scarlet camera going to be scuttled completely (probably not), or merely priced out of consideration for the (well-heeled) consumer? Either way, you can officially consider us bummed out.
RED Scarlet gets HDRx capability, $1,000 price hike, and 'slight delay'
Two bits of bad news, one bit of good, folks. First with the latter: RED is putting HDRx in its upcoming Scarlet camera. No, not quite the halo-inducing HDR you're probably thinking of, this is better. Got that? Good, now for the lesson in TANSTAAFL: the upgrade is going to add about $1,000 to the Scarlet's eventual price tag, and additionally, there'll be a "slight delay" in the program. Just hang in there, and maybe grip your Mysterium X a little tighter tonight. No, not that tight, you don't want to break it.
RED shows off some EPIC HDRx test footage
That's EPIC, mind you, not necessarily epic. Sure, Red's experiment in HDR video looks like it'll be a help to filmmakers that want the power / flexibility of RAW in post and some tools to war against motion blur, but so far they aren't showing any of that ultra-surreal HDR stuff we known so well from Flickr. What's that you say? You don't want all your videos to look like they're populated by radioactive creatures on a planet with a dying sun? You disappoint us, person. Go to your room. EPIC can shoot up to 18 stops of dynamic range in motion, with an "HDR" mode for in camera processing and an "HDRx" mode (seen here) for manipulation in post. Hit up the source link for the full res download and in-depth discussion about the tech, or hit below the fold for an embedded copy of the vid. [Thanks, Andrew F.]
