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NHS could trade free cinema tickets for hitting fitness goals
Just as insurers are looking to wearables to motivate people to lead healthier lifestyles, the NHS is now also exploring a scheme that would reward active participants with discounts on shopping, fitness gear and gym memberships, as well as free cinema tickets. The concept programme would use a mobile app to track exercise and encourage people to hit targets in order to earn such bounties. The end goal being, naturally, to promote healthier lifestyles and thus "reduce pressure on the NHS."
