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'Star Wars' and the coming holographic cinema revolution
"AR is going to hit us like a big bang," says ILMxLab creative director John Gaeta when I ask him whether augmented reality, as that holographic technology is known, has been undervalued by the public and press. "We're just trying to point out right from the beginning that there will be a form of AR that will be as hi-fidelity as the cinema that you see at some point. I can't say what year that'll be. But at some point, we'll have intimate holo-experiences with performance and things like that."
