Holoride
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Holoride’s Retrofit kit puts in-car VR technology in any backseat
Holoride has begun selling Retrofit, an all-in-one system you can install in any car to access Holoride content. The device starts at $199.
Holoride's in-car VR tech arrives in Audi vehicles this summer
On Saturday, Audi announced it would support Holoride’s in-car VR technology starting this summer.
HTC Vive Flow app turns car rides into moving VR theme park experiences
HTC has teamed up with a company called Holoride to let you use its Vive Flow VR headset to transform your car into an amusement park.
Universal, Ford create in-car VR experience for 'Bride of Frankenstein'
Starting on October 14th, a fleet of 2020 Ford Explorer vehicles will be offering special rides to the public from Universal CityWalk Hollywood. Those vehicles come equipped with virtual reality headsets from German startup Holoride, which will give passengers the chance to try an in-car VR experience based on Universal Pictures' 1935 film Bride of Frankenstein. The passengers will have to go on a virtual journey, face monsters and overcome obstacles to deliver a message to Frankenstein in the new content created by Universal Monsters.
Audi puts VR in the backseat
The passenger seat of the car has gotten a bit more entertaining thanks to smartphones, tablets and video screens. But companies still think we can do more in our cars especially with autonomous vehicles right around the corner. Audi's been very bullish with coming up with ways to maximize our time in cars. "Content is a major driving force of the mobility of the future," said Audi's head of digital business Nils Wollny. So their latest venture is important. But it's also really fun.
