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Homefront balloon 'stunt' draws ire from San Francisco community
We figured that the fake North Korean protest staged during GDC as part of the Homefront marketing campaign was going to draw controversy -- but we couldn't have predicted this debacle. THQ's staged rally, meant to "decry the North Korean regime and the treatment of its citizens," ended in a symbolic release of ten thousand red GameStop-branded balloons. While majestic at first, bad weather quickly deflated the balloons, causing a downpour of promotional garbage directly into the San Francisco bay. Environmentalists were not pleased, especially when they discovered that the balloons had advertisements attached to them, highlighting the "resistance multiplayer pack," a pre-order bonus. "Obviously, we have a problem with polluting of the bay and this is just polluting and littering," Amy Ricard, a spokeswoman for the environmental group Save the Bay, told SFGate. GameStop was quick to issue a statement, distancing itself from the poorly-received event. "The balloon drop stunt in San Francisco was created by THQ ... and GameStop had no prior knowledge of it." THQ later issued a statement, confirming GameStop's non-involvement, adding that the balloons were "100 percent organic product and are 100 percent biodegradable." Although the company promises to clean up its mess, many are still furious at THQ's tasteless promotion. Perhaps THQ should stick to ... taste-ful stunts. [Photo credit: Mathew Grimm / Special to The Chronicle; source]
Seen@GDC: Dillinger Escape Plan tears through the Homefront rally
10,000 red balloons? Sure. Speeches by global experts? You bet! A whole mess of hired protesters? Also that! But Dillinger Escape Plan? That we did not expect to see at THQ's Homefront rally this morning outside of GDC. And how does THQ's veep of Core Games explain the inclusion of the hardcore show? "They're a great local band who would bring people out!" he told us. "Even in the rain!" And we can't help but agree with the former statement (aren't they from New Jersey, Danny?). Alongside the red (allegedly biodegradeable) balloons and red Homefront signs Dillinger Escape Plan fans and passersby both enjoyed the hardcore music stylings of classic Dillinger Escape Plan tunes. There's also a strong possibility that some folks were moshing. Bilson continued, explaining the rally as a means "to highlight the story aspects of Homefront." He also hesitantly admitted, "We're trying to do more and more things to market our game. Just trying to do something different, ya know?" He further detailed the rally as showing off Homefront's "social science fiction," and hopes it'll "get people thinking about more than just pulling triggers." It certainly got us thinking about more than just pulling triggers. For instance -- making sure we weren't being trampled by die-hard Dillinger Escape Plan fans.%Gallery-118275%
Homefront live-action trailer keeps nursery rhyme marketing alive
A Dead Space 2 trailer used "Ring Around the Rosie," and now Homefront's going with "Pop Goes the Weasel." We're calling it now: "Puff, the Magic Dragon" for Skyrim.
Seen@GDC: Homefront's free lunch
THQ's literal Homefront marketing machine, the "Korean taco"-peddling Pyongyang Express, has made its scheduled appearance at GDC 2011. Its "Subsidized Good Food for a Better America" is being (orderly) distributed free of charge -- although consuming it is, technically, eating away at freedom.
THQ planning North Korean protest to promote Homefront
Surprised? Yeah, we're not either. Turns out that THQ is once again planning a North Korean-themed event , though this time it's GDC that the publisher is invading. As reported by the SF Weekly, anti-North Korean protesters (read: hired actors) will be marching across the Golden Gate bridge, through the streets of SF, and ending across the street from GDC at Yerba Buena Gardens. And as you likely inferred from the headline above, the protest is staged in promotion of the company's next game, Homefront. This time around, the spectacle intends on decrying "North Korea's human rights violations," and apparently features "speeches by global experts, musical performances, and the launch of 10,000 balloons." We're not sure what the balloons have to do with the forthcoming launch of Homefront, but we're all about decrying human rights violations. So, um, score?
OnLive offering free MicroConsole with Homefront game purchase
Considering nabbing a $99 OnLive Game System to connect your TV to the company's game streaming cloud? Here's another thought -- pre-order THQ's Homefront on OnLive instead for $50, and get a voucher for a free MicroConsole (and a free game) in the bargain. That's the deal OnLive announced the other day, which runs through March 14th, though the fine print says supplies are limited, shipping costs extra, and you won't actually receive the hardware until after the deal expires no matter when you pre-order the game. We're not sure what it says for OnLive's ongoing viability that the company finds itself having to give hardware away for less than half its worth, but we won't look a gift horse in the mouth!
OnLive giving away free MicroConsole, Metro 2033 with Homefront pre-orders
"This is a watershed event: It's the first time a game system has ever been given away with the purchase of a game." That's how OnLive CEO Steve Perlman describes his company's announcement that ("while supplies last") anyone who pre-orders THQ's Homefront via the cloud gaming service for $50 will receive its MicroConsole hardware and immediate access to another THQ title, Metro 2033, free of charge. In a blog post, John Spinale, OnLive's VP of games and media provided further details, confirming that Homefront will be available to users of the service on March 15 at midnight. He also noted that the console hardware, while "free," isn't free from sales tax or shipping charges. The promotion is running from today, February 25 through March 15. Spinale cheekily quipped that people should "get in on this before our Finance department finds out what we're doing!," but we sort of have to wonder if he's only joking a little. This is definitely the most gung-ho play for new users we've ever seen.
Homefront single-player preview: Extreme makeover
I was not impressed by Homefront's single-player campaign when I first previewed it three months ago. Apparently, Kaos Studios took notice. With the game's release only a month away, an updated preview build -- covering the first three levels of the story mode -- has been sent out to press, and I was shocked to find that nearly every complaint I had with the older build has been addressed. Add in its compelling multiplayer component, and Homefront just might have what it takes to survive in the ultra-competitive FPS market. Homefront's core narrative as it's imagined in the gameworld is still every bit as arresting in the updated build. Witnessing the game's North Korean occupation of Anytown, USA for the second time was no less brutal to bear. Civilians are rounded up and executed, with the cries of newly orphaned children coldly ignored. It's hard to imagine that the gravitas of the game's opening moments could carry on throughout the story, but Homefront manages to keep this momentum going. In the next two levels, you'll go through a detainment camp, the ruins of a school and a garbage dump ... filled with dead bodies.%Gallery-117306%
Homefront rolls out retailer exclusive pre-order bonuses
Looking for a special something to make that Homefront pre-order more attractive? Pay attention then, as pre-order bonuses have been revealed ... if you buy from the right retailer, that is. For those into more tangible bonuses, Best Buy is offering Homefront branded headsets for the Xbox 360 and PS3 versions of the game (pictured). Meanwhile, GameStop and the UK's GAME are offering an exclusive weapon and some day one item unlocks. Specifically, GameStop pre-orders will receive the 870 Express Shotgun, air recon drone, auto repair ability and the SCAR L. GameStop's offer applies to the Xbox 360, PS3 and PS3 versions of the game. The Homefront Facebook page doesn't mention it, but Amazon has a few pre-order goodies of its own, namely some Xbox 360 or PS3 avatar outfits, a digital mini guide and a $10 credit toward a future game purchase.
THQ redeploying North Korean BBQ trucks for glorious Homefront promo
THQ is deploying the Pyongyang Express, its fleet of North Korean-inspired food trucks, once again from February 22 through March 21 in Los Angeles and San Francisco. Homefront marketing like this is all fun and games until some food truck promotion sets off a nuclear incident. In the spirit of the franchise motto of "Subsidized Good Food for a Better America," the trucks will sell tacos, burritos and rice bowls for a couple bucks. If you're a local, track the trucks by following the PyongyangBBQ Twitter. Oh yeah, and if you want to actually play Homefront early, they'll have the game available to demo at the truck on select days. For those heading to the Game Developers Conference, a truck will apparently be stationed near San Francisco's Moscone Center from February 28 until March 4. Let us know how the food is!
Report: Homefront deploying in European Xbox 360 console bundle
Microsoft will issue a new Xbox 360 bundle in Europe that includes THQ's Homefront, according to a post on GamerZines. The package is pegged to offer a 250GB Xbox 360 S console, one wireless controller and, of course, a copy of the game. A price and launch date for the set have yet to be revealed, though it'll likely be around the game's European launch date, March 18. The news comes in the wake of announcements from Microsoft and THQ that Xbox Live members will get first dibs on Homefront DLC, and even a 360-exclusive multiplayer map. This sort of promotion -- the publisher getting its game in the box with the console -- could very well be part of what Microsoft is providing in exchange for the early content access. We've contacted THQ to get the lowdown on this proposed new bundle. As soon as the intel breaks through the front lines, we'll pass it along.
Homefront's 'Resistance' trailer preps us for the second American revolution
On March 15, gamers (nay, patriots!) will enlist in the resistance in THQ's Homefront. This latest trailer is a good primer on what you're in for: lots of shooting, explosions and body bags. Honestly, the only thing missing from this trailer is that Drowning Pool song.
Homefront intro cuts Kim Jong-il images for Japanese market
After bringing Metro 2033 and Red Faction: Guerrilla to Japanese retailers, Spike has been tasked with adapting THQ's Homefront as well. Unlike the previous titles, however, Homefront's main themes clash with acceptable game content standards in the country, according to Japan's CERO game rating guidelines. In order to bring the game up to code, Spike has detailed three main changes on the game's official Japanese website (via Andriasang): In one live action sequence in the game's opening movie that depicts North Korean leader Kim Jong-il as having died, the image of Kim Jong-il has been removed. In scenes that have been deemed malicious to an existing country, said country is now referred to as 'A Certain Country to the North.' In scenes that have been deemed malicious to an existing person, said person is now referred to as 'Northern Leader.' We've dropped edited and unedited versions of the game's opening after the break for comparison's sake. Glory in the Great Leader or not -- the choice is yours!
Homefront arriving one week late on March 15
During THQ's investor call today, president and CEO Brian Farrell repositioned Homefront's launch from March 8 to March 15. A THQ rep confirmed the delay to Joystiq, saying, "We moved our Homefront launch date by one week to March 15." No specific reason was given for the move, but the launches of Pokemon Black & White and Dragon Age 2 on March 8 go a long way in explaining it. The rest of THQ's statement seems to reflect our supposition: "We think we have a great opportunity to dominate retail on this date." Tell that to Yu-Gi-Oh! 5D's World Championship 2011: Over the Nexus.
Kaos employees concerned about studio move or closure
Though the Kaos Studios team is currently in New York toiling away on Homefront, some are worried it'll be the last game they make in the city, according to a Develop report. A Kaos source told the publication that some staffers have voiced concerns that they'll be uprooted after the project is finished and moved to THQ's new, tax-friendly 400-person-capacity studio in Montreal. Kaos boss David Votypka didn't dismiss the employee concerns when Develop asked for his take on them. He admitted "the goal has always been to find a way to utilize [the Montreal facility] in future Kaos projects" as "New York is not the most inexpensive location to develop games." But exactly how that move would shake out -- whether it would result in two homes for Kaos, or the studio closing and being enveloped by THQ Montreal -- is unclear. Votypka said that while various scenarios have been submitted to THQ, he doesn't expect a final decision "for some time yet." We imagine much of the eventual decision rests on how well Homefront performs when it launches on March 8.
Homefront multiplayer preview: Battle Commander
THQ's Danny Bilson has said that Homefront's emphasis is on multiplayer. Having played both the solo and multiplayer components of Homefront, it's clear why: the multiplayer is a much more compelling product, thrusting an otherwise unremarkable effort into something genuinely noteworthy. Kaos Studios' vehicular take on large-scale modern warfare feels frenetic and well-balanced. It seems Kaos is making a concerned effort to make the online experience of Homefront rewarding both for skilled players and novices. The Battle Points system, or the online in-game currency, is one way of leveling the battlefield. The system not only rewards kills, but support actions, and allows all players to respond to dynamically changing skirmishes. A newly revealed feature called "Battle Commander" is yet another way Kaos plans on making the online fun for everyone. Battle Commander "makes large scale warfare personal [and] rewards players for having vendettas," senior designer Brian Holinka told us. It's Homefront's take on the killstreak: perks that empower players that rake in consecutive kills. But there's an important twist: with each "perk" that you receive, you become an increasingly vulnerable target, with the AI assigning personal assassination missions to the opposing team in order to bring you down.%Gallery-114791%
Homefront dev explains the importance of dedicated servers
Following the wildly negative reaction to Modern Warfare 2's lack of dedicated servers on PC, one of the marketing bullet points for THQ's FPS Homefront has been its promise of such dedicated servers -- not only on PC, but on Xbox Live and PlayStation Network, as well. But how important are they? "You have to think about your constraints when you're making a game," Homefront senior designer Brian Holinka, of developer Kaos Studios, explained to us at a recent press event for the game. "If we host a server on a console, all of a sudden, that console is both server and it's playing the game. That really lowers everything: player count, the number of vehicles, everything. Dedicated servers allow us to offload all that work and basically all the client has to worry about is running the game." Through dedicated servers, Homefront will support a chaotic 16-versus-16 online mode, where every player can summon a vehicle at will. "It means everything is bigger -- there's more players, more vehicles, more targets, more airstrikes," Holinka hyped. "It really helps us offload a lot of work," he reiterated about the servers, "and now our scope is a lot bigger." But can you really call a 32-player match "a lot," when a game like MAG has littered the virtual battlefield with 256 players? We asked Holinka why Kaos wasn't using the dedicated servers to expand the number of players per match even further, and he reminded us that "we had more in Frontlines," the studio's previous game. Apparently, the team tested out larger battles for Homefront, but "it just didn't work," Holinka said. "We just found it wasn't fun. It just plays better at 32." "If you played a level with 50 or 60 people in there," the developer found, "every time you turn around, you'd get shot."
THQ and Kaos defend 6 month 'crunch' for Homefront
Accusations of an exhaustive "crunch" at Homefront developer Kaos have been met head-on by parent company THQ and the studio's general manager David Votypka. Develop is covering all sides of the issue, including Votypka's acknowledgement that the studio has been crunching for the last six months, with 10 hour days. He notes, "If this seems unique or abhorrent, I would have to suggest that any assessment regarding a 10 hour work day would need to consider a much larger segment of the American workforce." The anonymous employee also wrote up their own piece for Develop expressing fears about "THQ publicly [saying] things that glorify crunch time." The source feels that management shouldn't have put the team on a schedule that created this extended, "seven day a week crunch mode." "Crunch," loosely defined as the overtime-intensive period before a game ships, is an industry standard. The issue certainly gets sensitive whenever brought up, and it always seems like the specter of EA Spouse is watching the conversation.
Homefront DLC maps to debut on Xbox Live, 'Suburb' exclusive to Xbox
Homefront is following in Call of Duty's footsteps in more ways than one. As Activision has done for its FPS franchise, THQ is partnering up with Microsoft to offer Xbox Live members first access to all future downloadable content for Homefront, Xbox's Major Nelson announced today at a THQ press event for the game. In addition, the Xbox 360 version of the game will include an exclusive map at launch, dubbed "Suburb." Additional details about the map and partnership will be revealed on "Inside Xbox" next week.
THQ logo revamped for a new focus on 'innovation and creativity'
You know that old, silly THQ logo? The one where it looks like the letters are going high speed? That is now, officially, old and busted. As seen above, the publisher unveiled its new logo (aka "the new hotness") this morning, with company head Brian Farrell noting, "Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ." Farrell is of course speaking to the past few years of major changes at THQ, kicked off with the hiring of core games VP Danny Bilson in early 2008 and followed by several successful business choices in the subsequent years -- everything from achieving cost-cutting goals early on to brokering deals with top talent. The new logo will start making retail product appearances this February and "will be rolled out over the next few months" in other venues. Goodbye speedy THQ logo, hello crazy future-font THQ logo!
