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Ebro Darden: the DJ who curates the sound of New York on Beats 1
"Beats 1 worldwide. Always on," Ebro Darden's voice booms on the radio. A little over three months ago, Darden became the voice of New York on Apple Music. When the service was announced, Apple was already late to the music-streaming battle. But it hoped to gain some ground, and listeners, with a human edge. In addition to streaming music on demand and personalized playlists, Apple threw Beats 1 into the mix. The radio station would offer "human curation" in the form of three distinctly different DJs in music capitals of the world. But it also promised a star-studded lineup of hosts who would share their own playlists. Ever since, Drake's OVO Sound Radio has dropped exclusives; St. Vincent's quirky mixtapes have struck a note with fans sending in personal snippets; and Elton John's Rocket Hour has often taken listeners back to a pre-streaming era.
