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Nike's new NYC flagship store is fueled by its mobile app
New York City's 5th Avenue shopping district is home to iconic brands like Tiffany & Co., Gucci, Versace and Adidas, but for the past few months a big member of that list has been missing: Nike. The company closed its flagship NikeTown store at the end of 2017, reportedly in part because it didn't want to be a tenant of the Trump Organization. But Nike never planned to leave 5th Avenue for good, and now it's back with a 68,000-square-foot, six-story space called the "House of Innovation 000." The store, which opened today, was designed with the Nike app in mind -- in what the company is calling a blueprint for its future retail locations.
