hoyts
Latest
MasterCard's QkR mobile payment system enters trial in Australia
MasterCard is all over the map when it comes to mobile payments. The credit company will partner with anyone, anywhere, anytime if it means getting new customers and making a buck on the deal. Its latest offering is called QkR, an Australian effort with support from the Hoyts chain of movie theaters and Commonwealth Bank. The initial trial run will be at La Premiere cinemas, where customers will be able to order and pay for food and beverages right from their seat with the QkR app. To initiate the transaction a you scan the QR code or tap the NFC tag attached to the arm rest, and a staff member delivers the trough of popcorn and kiddie pool of coke right to your seat. Now all we need is this sort of high-end treatment in American movie theaters. Check out the video after the break to see it in action.
