hydraulicpresschannel

Latest

  • YouTube, celebrity and a passion for destruction

    by 
    Nathan Ingraham
    Nathan Ingraham
    05.16.2016

    A few sites on the internet are so vast and multifaceted that in some ways, they are the internet. Facebook is one, of course. YouTube, with its millions of videos uploaded every single day, is another. There's almost no way to be surprised at what you find on the site, because almost anything you can think of is there, and almost everything has an audience. My latest obsession is the Hydraulic Press Channel, run by a pair of Finnish factory owners who have garnered hundreds of thousands of subscribers and millions of viewers in the short time they've been active. The channel started about six months ago but has hit critical mass in the past six weeks. They've been posting multiple videos a week, most of which have garnered well over a million views. Press coverage of this new phenomenon has come from publications as diverse as The Washington Post, New York Magazine and People Magazine. The HPC has most definitely broken into the mainstream, in a big way.