Nike turns its SNKRS app into a pop-up shop for sneakerheads
The store is in Atlanta and will be open through the end of March.
Camping outside a sneaker store is out, websites and apps are in. But beware the bots.
Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.
Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.