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Foursquare's unusual pitch: The ethical data company
It seems counter-intuitive that, in the thick of a backlash against Big Tech's data privacy abuses, Dennis Crowley is pitching location tracking technology at South By Southwest. Foursquare, which he co-founded, recently announced Hypertrending. It's an in-app feature that shows a real-time heat map of where everyone on Foursquare (and the apps that use its technology) are hanging out in Austin. The data is anonymized and aggregated so you don't see how many people are in a particular bar or park.
