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Regulators find Europe’s ad-tech industry acted unlawfully
Europe's data protection regulators have found that the ad-tech industry on the continent has been acting unlawfully.
How a civil rights group is holding Europe's online ad industry to account
Campaigners are urging regulators to take action against a system they feel is on shaky legal ground.
Facebook, Google, Twitter spearhead Ads Integrity Alliance to thwart villainous ads
Online heavy-hitters Google, Facebook, Twitter, AOL (Engadget's parent company) and the Interactive Advertising Bureau have have struck an alliance aimed at ridding nasty advertising "from all corners of the web." Stemming from the existing StopBadware group that began in 2006, the group will develop policies, build a platform for identifying scofflaws and share trends with government and law enforcement. For its part, Google curbed 130 million ads promoting counterfeit articles, malware and worse in 2011, but said baddies would normally move their shady businesses to another corner of the internet. Thus, the aim of this new league is to aid players across the web with its super resources in a bid to stop the knavery, no matter where it tries to hide.
IAB seeks to create UK game advertising council
Not to be confused with the Advertising Bureau of the Internet (splitters!), the Internet Advertising Bureau is a non-profit that focuses on "the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend." Thus, the IAB is looking to start an advertising council in the UK, Edge reports, to aid in implementing advertising in games, which the IAB is no stranger to. Recently, it proposed a series of guidelines for advertising in the US, and one of the first tasks charged to the new UK council will be to determine if the same standards can be applied to the UK.The IAB argues that, while games advertising is big business in the States, it's still relatively new and untapped in the UK. The IAB hopes to bring the same revenue streams and procedures that have worked so well in the US to our neighbors across the pond. Whether it will work or not is to be seen, but we do have one suggestion: See if Brian is available. He has a way with people.
