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IGA releases promo vid, claims 36% of gamers seek info from game ads
In-game advertising: sometimes we begrudgingly tolerate it, sometimes we hate it. Like it or not, IGA Worldwide claims that 36 percent of gamers exposed to advertising within games "bought or requested information of a product after seeing an in-game ad." And IGA would know, considering the company has partnership deals inked with EA as well as with Sony. Additionally, the company notes that 90 percent of the folks exposed to in-game ads "recalled brands they had been exposed to" -- maybe that's where we get this hankering to snowboard through Target and blast through the Comcast Center? Check out the full IGA promo after the break for more exciting statistics on ... well ... you.[Via VG247]
Sony announces in-game advertising possibilities; EA jumps on board
Sony has announced today that they are opening up the PS3 with regards to in-game advertising. With the emphasis clearly placed on seamless "dynamic" advertising (read: no billboards in fantasy titles, etc), game publishers and advertising firms will be able to buy and sell space within games in order to reach the "elusive 18-34 male" demographic. They will be able to do this through Sony's in-game advertising partner, IGA Worldwide. This partnership exists with both SCEE and SCEA, so expect to see advertisements appearing on both sides of the pond. The first company to jump on the bandwagon is EA, who has announced a multi-year deal with IGA Worldwide to include dynamic advertisements within EA's broad range of titles. This will include Madden, NBA, NASCAR and NHL as well as games such as Burnout and Need For Speed. Intriguingly, these adverts can be updated in realtime, "keeping ads fresh and relevant to each gamer" whilst maintaining "an authentic gaming experience." We don't really have a problem with adverts within games, as long as they truly are seamless (much like the product placement in MGS4). Hopefully this will make the PS3 an even more attractive platform for developers.[Via Press Release]
EA clarifies Battlefield 2142's IGA spyware
Electronic Arts launched Battlefield 2142 yesterday and not too many people were happy to find spyware incorporated into the game. EA is confused why players have an issue with the sheet describing advertising spyware in their copy of Battlefield 2142 ... afterall, it's not like they didn't announce they were doing this months ago.Joystiq asked EA to clarify this technology as there still seems to be some confusion (announcement be damned). An EA spokesperson stated, "It does not capture personal data such as cookies, account login detail, or surfing history." EA's statement to Joystiq can be found after the break.In case you didn't read EA's letter in our post yesterday morning, please allow us to quote it to emphasize their clarification:"IF YOU DO NOT WANT IGA TO COLLECT, USE, STORE OR TRANSMIT THE DATA DESCRIBED IN THIS SECTION, DO NOT INSTALL OR PLAY THE SOFTWARE ON ANY PLATFORM THAT IS USED TO CONNECT TO THE INTERNET."If you want to play Battlefield 2142 or Need for Speed: Carbon, you'll just have to accept the consequences. IGA Worldwide -- the company taking your IP address and placing the ads in the game -- states on their website that "70% of gamers [are] saying that advertisements inside computer and video games help improve the realism of the gaming experience."We're still waiting for EA to respond to several followup questions and will update this post when they do. Continue reading for their statement to Joystiq:
