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  • Promotional Consideration: City planning

    by 
    Eric Caoili
    Eric Caoili
    03.16.2008

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.We applaud any video game ad that eschews the common official-art-and-screenshots approach, a template that's been in place for as long as we can remember. This week's piece abandons those conventions, marketing EA's SimCity DS port and its city-management features in a much more creative fashion. Expand you commercial zoning, lower industrial taxes, and join us past the break!