impossible foods
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Beyond Meat breakfast options are coming to Carl’s Jr. and Hardee’s
Carl's Jr. started 2019 by adding plant-based Beyond Meat burgers to the menu at 1,000 of its locations across the US. It now plans to end the year by adding new Beyond Meat breakfast and lunch options -- something sister chain Hardee's will do as well.
Igor Bonifacic12.18.2019
Recommended Reading: Your AirPods are going to die
Everyone's AirPods will die. We've got the trick to replacing them. Geoffrey A. Fowler, The Washington Post If you hopped on the AirPod bandwagon early, your earbuds are likely near the end of their life. The Washington Post details what happens when your true wireless audio accessory stops working, including the fact that "battery service" really just means giving you a new pair and tossing your old ones in the recycling bin.
Billy Steele10.12.2019
Impossible Burger is now available at east coast grocery stores
After launching last week at grocery stores in Southern California, Impossible Foods' plant-based package of ground "meat" is heading east. Starting tomorrow, September 25th, all 100 Wegmans grocery stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts and North Carolina will sell the Impossible Burger. Additionally, Fairway Market in New York will offer the Impossible Burger at its 74th and 86th Street locations in Manhattan. Both chains will sell the company's 12-ounce package for $8.99.
Igor Bonifacic09.25.2019
What's it like cooking your own Impossible Burger?
Since its debut three years ago, the only way to consume the Impossible Burger has been to find a restaurant that serves it. Over the years, Impossible has expanded its footprint from high-end joints in New York and San Francisco to nationwide fast-food establishments like White Castle and Burger King. Beginning today, however, it's available in grocery stores too, starting with Gelson's Markets in Southern California. I decided to try it out for myself, and compare it to a rival vegan meat product as well.
Nicole Lee09.20.2019
Burger King takes the Impossible Whopper nationwide August 8th
Burger King announced today that it is adding the Impossible Whopper -- the chain's famous Whopper burger made with a plant-based patty from Impossible Foods -- to its menu nationwide. Starting on August 8th, you'll be able to go to any Burger King location in the United States and get your hands on the alternative meat burger.
AJ Dellinger08.01.2019
Impossible Foods gets FDA approval to sell fake meat in grocery stores
Fake meat is coming to a barbecue near you. Impossible Foods has been granted approval by the FDA to sell its plant-based meat in US grocery stores this fall, reported Bloomberg. After expressing some initial doubts, the agency formally ruled that soy leghemoglobin -- the additive in Impossible Burgers that gives it a meat-like flavor and makes it "bleed" -- is safe for consumers to eat. If no objections are raised, the FDA rule change becomes effective on September 4th.
Amrita Khalid07.31.2019
Even Tyson is selling meatless protein alternatives
Tyson, one of the biggest food producers in the US, is getting into the alternative protein game, but it hasn't embraced entirely plant-based products just yet. Its chicken nugget alternative contains egg, while the burger patties in the Raised & Rooted lineup are a blend of lean Angus beef and pea protein.
Kris Holt06.13.2019
Impossible launches sausage pizza with Little Caesars
Little Caesars, the nationwide pizza chain, will be the first restaurant to sell Impossible's new plant-based sausage product -- as a pie topping. Starting today, the Impossible Supreme Pizza will launch at Little Caesars branches in Yakima, WA, Ft. Myers and Naples, FL and Albuquerque, NM for $12. The Detroit-based chain will sell a spicy-sweet version of the sausage.
Chris Ip05.20.2019
Impossible Foods' next product is sausage
After three years of selling convincing plant-based burgers, Impossible Foods is on the verge of releasing its next product: sausage. We first learned about and tried the product during a trip to Impossible's headquarters in Redwood City, CA -- which you can read about here. In the test kitchen, Impossible cooked up a sausage patty for a breakfast sandwich and folded the ground meat into steamed siu mai, showing its versatility. The sausage is one of many new foods the company has been testing the waters for -- including eggs and steak -- as it bills itself as a "platform" for creating custom proteins rather than a vegan burger manufacturer.
Chris Ip05.19.2019
Impossible Foods’ rising empire of almost-meat
This April Fools' Day, Impossible Foods was behind a prank video. Customers in a St Louis branch of Burger King were surreptitiously filmed eating the restaurant's flagship Whopper. First they rhapsodized about their love for beef. Then they were told they'd just eaten a plant-based Impossible Burger."It's made of fucking beef right here, you see that?" one customer told the camera -- expletive bleeped out -- peeling back his sandwich to reveal the monochrome disc beneath. "That's impossible. It tasted just like a Whopper should taste," said another. Cue close-ups of flames, blackened grills and fat-spitting patties.The minute-long video announced Impossible's biggest partnership yet: a Burger King Whopper made of plant-based meat that sells for $1 more than a regular one. The deal is a stamp of approval from fast food royalty that will eventually insert Impossible's vegan patty right into mainstream America's daily dietary choices.
Chris Ip05.19.2019
Burger King's Impossible Whopper is available in three more cities
Burger King is taking its Impossible Whopper on tour. The meatless Whopper's debut in St. Louis, Missouri, earlier this month, was such a success, that Burger King has plans to roll it out across the country. Today, it arrived in three new markets: Miami, Montgomery, Ala. and Columbus, Ga. To kick things off, an Impossible Whooper tour bus will roll through each city, offering games, music and freebies.
Christine Fisher05.14.2019
The Impossible Burger is coming to Burger King
White Castle was just the start: Impossible Foods is now partnering with Burger King, launching the Impossible Whopper for a test starting today at 59 Burger King outlets in St. Louis, Missouri. It's an entirely different burger to the sliders served at White Castle, and that means there's more Impossible Burger non-meat involved.
Mat Smith04.01.2019