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Gogo announces agreement with Air China, will begin live trials in early 2012
Your somewhat boring flights between cities in China are about to get a little less boring. Wireless in-air entertainment outfit Gogo has announced that the company has reached an agreement to provide a trial of its service on Air China flights. The first live trial on a commercial flight was conducted on November 15 on a Boeing 737 en-route from Beijing to Chengdu and live trials are expected to continue through the first quarter of 2012. Gogo is currently available on in-flight entertainment systems and can be installed on an aircraft overnight. Now if Gogo could provide full service for the 13+ hour flight from New York to Beijing and your laptop or smartphone's battery would last for that duration, you'd be set.
Gogo launches in-air multimedia platform, details international expansion plans
It's at least six months behind schedule at this point, but we guess late's better than even later. We'd known that Aircell Gogo (yeah, it's officially changed!) was aiming to get into the in-flight entertainment business, and today it's dishing the real dirt. It's hoping to "extend the company beyond internet connectivity," and apparently that means introducing an in-air multimedia platform. Per the company, it'll allow users to tap into "real-time travel information, destination content, news / information and exclusive shopping deals" right within their web browser, and it'll also give airlines the opportunity to offer passengers access to the latest movies and TV shows through Gogo's new streaming video product. We're guessing that last bit is what'll make legacy outfits think twice before shelling out for another round of Panasonic in-seat head units, particularly since there's no air-to-ground connectivity needed. Even today, average JPEGs are compressed when downloaded and uploaded through Gogo, making it just about impossible for folks who actually work with images to get anything finalized in the sky. Upon hearing of its initial plans, we wondered one thing: if Gogo can't handle uncompressed JPEGs, how the heck is your streaming video going to look with every other middle-seater trying to load the latest episode of Weeds? Thankfully, our fears were pushed aside after hearing that the IFE portion (read: the service that serves up multimedia) will be locally based on the plane, with an undisclosed protocol pushing material from the cockpit to your display. Executives confirmed that the goal is to serve an entire plane, but it sounds as if there will certainly be some limits in place at first -- though, unless the entire plane hops onboard with the new program on Day 1, it probably won't become an issue. Read on for more...
