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Paris looks to Instagrammers to boost city museum visits
Maybe you've heard the term "influencer." It's the moniker marketers have given to the heavy hitters of social media with considerable follower counts (often in the tens or hundreds of thousands). You know, the Kendall and Gigis currently dominating our world. Well, Paris Musées, the public institution that oversees 14 of the city's municipal museums, has cottoned on to this new media wave and is turning to Instagram as a platform to raise awareness and boost museum attendance. To promote its recently launched site, which houses a searchable digital collection of all the museums' works, Paris Musées has commissioned 10 Instagrammers from various art backgrounds to re-create or reinterpret some of these iconic works.
