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Facebook 'Instant Articles' plug in content from NYT and Buzzfeed
Facebook wants to do for news content what it's done with native video, and the first bit of self-hosted editorial content ("Instant Articles") could go live tomorrow. It's starting with The New York Times and will include Buzzfeed, NBC News and National Geographic if unnamed sources speaking to New York Magazine are to be believed. Apparently NYT's business side is why a deal that surfaced in late March is only coming to fruition now, with CEO Mark Thompson's push for "the most favorable" terms causing delays.
WSJ: Facebook to start hosting other sites' content this May
Facebook might start natively hosting full Buzzfeed, National Geographic and The New York Times articles and videos as soon as this month, according to The Wall Street Journal. This new feature is called "Instant Articles," and the social network has been working on it since March, at the very least. Facebook is reportedly offering news organizations special ad models that maximize their earning potential to entice them to sign up. One of the models it's proposing will even allow publishers to keep 100 percent of what they earn from ads they themselves sell, as well as 70 percent of the revenues from ads Facebook sells for them.
