IntelAndApple

Latest

  • Intel says, 'Let Apple be Apple.'

    by 
    Scott McNulty
    Scott McNulty
    10.03.2006

    Eric Kim, senior vice president and general manager of Intel's Digital Home Group, was talking up Intel's relationship with Apple, as well as their Viiv platform at CEATEC. He praised Apple's success at melding the personal computer with consumer electronics, but he told the attendees that they should embrace open standards as opposed to Apple's closed system.Kim said that Intel has a saying about Apple, 'Let Apple be Apple,' clearly he thinks that lightning won't strike twice. Intel wants electronics manufacturers to design open systems with the Viiv at their core. However, Intel is happy to help both closed systems (like Apple's) and open ones.