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Bit.ly quantifies internet impatience, old links get no love
Oh internet, we love your animated GIFs and sad Keanu websites, but how much attention are we really giving each link? According to a recent study by URL shortener Bit.ly, a standard link is clicked for an average of three hours until traffic subsides by 50 percent, eventually fading away into oblivion. If we're talking about a super timely news story like an earthquake hitting the east coast, well, its half-life was a paltry five minutes. When URLs are shared on social networks, they last around 3.2 hours on Facebook and 2.8 hours on Twitter, but those on YouTube persist more than twice that long. There, link half-life is 7.4 hours -- probably because it's home to phenom bomb memes like the one found after the break.
iPad accounts for 97 percent of US tablet traffic online
It's no secret that the iPad commands a serious lead in the battle for tablet mindshare, but comScore's new Device Essentials traffic-tracking service shows just how much that translates into market dominance. According to the web monitoring company, the iPad and its successor account for 89 percent of tablet internet use globally, and 97 percent here in the US. Of course, the slate segment is still young and accounts for only a tiny percentage of total traffic. And, it's worth noting, the iPad has a significant advantage in being the first to hit shelves. If you want to dig a little deeper, hit up the source link for the PR and a few more charts.
AT&T joins the herd, looks to trial bandwidth capping in Reno, NV
During an age where unlimited bandwidth has never been more useful for perfectly legal and entertaining reasons, carriers everywhere are looking to harsh our collective mellow. Following in the frowned-upon footsteps of Comcast, AT&T is gearing up to trial monthly bandwidth caps in Nevada. Starting this month, Reno-area subscribers using the carrier's least expensive DSL service (768k) will be forced to download less than 20GB in a month; the cap amount increases with the speed of the service, topping out at 150GB for the 10Mbps level of service. A USA Today report on the matter even admits that "streaming video services like the one Netflix offers" could indeed push users over the limit without any illegal transfers to speak of. Of note, customers involved in the trial will be able to track their usage via the web, and AT&T will contact them if they surpass 80% of their limit. Should they exceed the threshold even after a grace period, they'll be dinged $1 per gigabyte in overage charges. Awesome.
