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Twitter and Adidas are bringing back their high school football series
Friday Night Stripes, the livestreaming series of high school football games on Twitter, is coming back for a second season later this month. The show, which was created by Adidas, Intersport and Twitter, debuted in 2018 and focused on broadcasting eight football games from high schools across the US. And it turned out to be quite a success. According to Twitter, Friday Night Stripes generated more than 32.6 million total views and had over 15.6 million live viewers tuning into the series, which are great figures for what was essentially a social media experiment.
