ipsos

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  • Gadgets convicted of making us miserable, dodgy stats used as evidence

    by 
    Sharif Sakr
    Sharif Sakr
    05.26.2011

    Gadgets need to be rounded up and thrown in a cell right alongside meat glue, child pageants and other notorious public enemies. The crime? Stressing people out, according to researchers at Ipsos Mendelsohn. The evidence? A survey of affluent Americans with a household income over $100,000 who moaned that their lives are more "complicated" than they were a decade ago. Damningly, the vast majority of these respondents also admitted that their lives are more "technology-infused" than a decade ago. The researchers also highlighted evidence from a separate poll of affluents, showing the growing prevalence of certain gadgets that add to the "complex calculus" of our lives: E-reader ownership has doubled over the last eight months, smartphone ownership is up to 52 per cent, and a third of affluents either own a tablet or expect to buy one soon. Sufficient proof, it seems, to send these poor devices down for life -- especially if we disregard all the other things that have stressed out rich Americans over the past decade (recessions, deficits, bad TV serials) and the possibility that busier people might actually need more technology to help them cope.

  • PSN survey hints at upcoming subscription-based features

    by 
    Mike Schramm
    Mike Schramm
    01.06.2010

    Sony's European team has sent out a survey to some of its UK PSN members asking them yet again about possible subscription models for the service. The survey is run by a market research company called Ipsos, and appears to offer up a list of possible member benefits for a few different plan tiers, along with pricing for each. The benefits range from more tame ideas like exclusive and early access to content to more interesting options like "free title trials" (first hour of a game for free), user-to-user challenges, "token wagering" and a service called "catch-up TV." Oh, and since it's Sony we're talking about, there's even a listed option for "cloud storage space for games." You can find the full list of possible features after the jump. The price options differ from plan to plan, but they go as cheap as £2.99 (about $5 U.S.) up to £14.99 (about $25) for monthly fees, with annual fees also listed for 55% less than you'd pay month to month (so around £19.99 up to £99.99, or $32 to $160). Note that just because all of these things are on a survey doesn't mean that Sony has them up and running -- it only means that they're testing the water in terms of what UK members are willing to pay for certain features. But you can just add this to the growing mountain of evidence that Sony is planning some sort of premium subscription service. [Thanks Marc and everyone who sent this in!]

  • Holiday profiling: Xbox 360 is perfect gift for Hispanics, Microsoft survey finds

    by 
    James Ransom-Wiley
    James Ransom-Wiley
    12.03.2008

    The results of the first-ever Xbox 360 Hispanic Holiday Entertainment Survey are in! And wouldn't you know, Xbox 360 is the perfect fit for the Hispanic persuasion1. Did you know: More Hispanics want a gift that brings their family together (89% vs. 64% of general population) More Hispanics are looking for gifts that people can enjoy throughout the year (95% vs. 85% of general population) More Hispanics are looking for affordable ways to entertain their family over the holidays (85% vs. 81% of general population) Many more Hispanics would rather buy one gift for their whole family than spend money on lots of individual gifts (83 % vs. 52% of general population) Lips en Español features 17 songs in Spanish by artists such as Alejandro Sanz, Belanova, Fanny Lu, La Factoria, Luis Miguel, Pimpinela and Selena (42.5% less songs than the all-English version!) How do these compelling figures all add up? We're glad you asked! You see, Xbox 360 is the one, affordable gift that brings the family together throughout the year. In short, not buying an Xbox 360 this holiday season is simply Un-Hispanic.