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Now Boarding 'Mint': JetBlue's take on the first class experience
When JetBlue took flight in 2000, the company aimed to "bring humanity back to air travel." The team started by ordering a bunch of new Airbus A320 aircraft, filling them with comfy leather seats (and enough legroom), serving unlimited free snacks and, best of all, offering a TV at every seat with 20 channels of live satellite TV. Part of this exercise in "humanity" involved keeping ticket prices affordable for everyone. Fast-forward 14 years later, and the airline is bringing this approach to first class travel with the introduction of "Mint." Until now, first class and even business class weren't accessible to everyone. Maybe you've been lucky to sit in a premium cabin because you're a frequent flier with status on an airline like Delta. Even then, the upgrades aren't always guaranteed. Or maybe you're rich and have stacks of cash to buy first class tickets at full price. Good on you, then! But, even if you've flown first class elsewhere, JetBlue's new Mint cabin is unique. That's partly because it uses some innovative technology, but also because it's actually affordable.
