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  • Johnnie Walker's drunk-driving VR experience lacks subtlety

    by 
    Cherlynn Low
    Cherlynn Low
    11.22.2016

    You've probably considered the importance of avoiding drinking and driving, but I'm guessing you've never experienced the consequences of it in VR. Johnnie Walker teamed up with Samsung to create Decisions, a virtual reality video that lets you see, first-hand and in 360 degrees, what happens when you drink and drive. The idea is to make the consequences so real that you'll be deterred from driving while intoxicated. I tried out the full experience this week (complete with a vibrating "4D" chair), and left feeling less chastened than I thought I would.