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Entelligence: Lessons from the CrunchPad
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. Last weekend, Nilay Patel did a great overview of the murky legal issues surrounding the mysterious CrunchPad -- now coming to market direct from developer Fusion Garage as the $499 Joojoo. While I won't get into the swirling controversy, I think there's a few important lessons to be learned from this great gadget debacle. First, smart vendors under-promise and over-deliver. The hype and buzz around the CrunchPad were off the charts from day one. Everything from the delivery schedule to the initial price points were unrealistic, made moreso by continued promises to publicly show the prototype and targeted price points that kept rising with each announcement. Keep it low-key and simple -- then surprise and delight your customers with early ship dates and lower than expected prices. Too much promise with no delivery is the classic recipe for having a product get tagged vaporware. Always good to remember, "Whom gods destroy, they first make humble."
Joojoo tablet hands-on (video)
Marked more by its story than its design, the Joojoo tablet is somewhat of a mythical (and controversial) beast. So when we got a phone call to see it for ourselves with Fusion Garage CEO Chandra Rathakrishnan, we jumped at the opportunity. Turns out it's quite a capable little device, and chief among its feats so far seems to be smooth 1080p YouTube playback. Seriously, we were quite impressed with just how crisp and lag-free it was, at least for the Avatar trailer we tested. Throw in a Webkit-based browser with Silverlight and Flash support (why hello there, Hulu), and yeah, we're pretty pumped. Read on for more impressions. %Gallery-79825%
Fusion Garage Joojoo tablet rises from the ashes of the CrunchPad
Fusion Garage has finally come clean with its side of the story in regards to the CrunchPad debacle, and just unveiled its new Arrington-free version of the device: the Joojoo. The way Fusion Garage tells it, the device was already in the works at the time of the original TechCrunch post about the idea, and that Michael Arrington and co. made zero contributions to the development of the device -- and apparently don't have any sort of contract to prove otherwise. The device is much along the lines of what we'd been hearing: it runs a UNIX-based OS, boots straight to a web browser (otherwise no apps at all), weighs about 2.4 pounds and features a 12.1-inch capacitive touchscreen. There are no physical buttons on the slate outside of the on-off switch, which taps into a 9 second boot time. Under the hood there's a 4GB SSD, WiFi (no 3G), an accelerometer and about 5 hours of battery life. Pre-orders start on December 11th, with a dream-shattering $499 pricetag bringing this thing back into the realm of reality. We're supposed to see demos of the Joojoo in the wild this week, and another shot of the device can be found after the break.
