KDL-65HX950
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Sony demos Bravia HX950 flagship HDTV at IFA, confirms pricing from €2,999 (hands-on video)
Eager to get your hands on a top-of-the-line set without shelling out five figures for a super-slick 55-inch OLED? Sony's Bravia HX950 may have caught your eye, with its Intelligent Peak LED Backlight that's said to deliver "the best contrast Sony has to offer." According to representatives at IFA (who don't always tend to offer the most consistent specifications), the full-array system includes 196 individual zones, letting the television adjust backlighting on a more granular level, resulting in brighter whites and deeper blacks. We caught up with both the 55- and 65-inch flavors of Sony's HX950 at the company's booth, where several demo stations were arranged to highlight the backlighting, along with features called 3D Super-Resolution, Internet Video Super Resolution and HD Super Resolution. All of the side-by-side demonstrations provided noticeable improvements, though all three Super Resolution settings may be a tad too sharp for some viewers. The set itself is as gorgeous as you'd expect for a flagship model, with a black glossy bezel and a narrow design that's sufficiently svelte without stepping into ultra-thin territory. The specially designed glass panel does indeed help to reduce glare, as we experienced in the visually congested IFA booth. Perhaps most interesting is the price -- €2,999 (about $3,800) for the 55-inch model, and €4,999 (about $6,300) for the 65 incher -- a steep drop from the 650,000 yen (about $8,270) the HDTV is commanding in Japan. We weren't able to confirm US availability or pricing, which will likely come in below the European tag, but reps did quote a November 1st ship date, which seems to be in line with the November 10th date we heard for Japan earlier this week. You'll have but two months to wait before adding this monster to your collection, but you can snag a look today in our gallery below and hands-on video after the break.%Gallery-164016%
Sony unveils latest HX950 flagship HDTV in Japan with 'Intelligent Peak LED' backlighting
While Sony's current lineup of HDTVs has so far topped out with the HX929/920 series that's been kicking around since 2011, in Japan it has just unveiled a new top of the line model: the HX950. Often rumored in the last few months, it's available in 65- or 55-inch varieties and features Sony's now-trademark monolithic style as well as "Intelligent Peak LED" backlighting. Although Sony's brand name for the tech doesn't exactly reveal how it works, information leaks have suggested it is full array LED backlighting and not edge based, although we don't know how many zones (individually controlled light sources) are in play. What we do know, however is that it claims to outperform the LED backlighting in the old 929 quite handily, although we'll let our eyes be the judge of that. It also includes MotionFlow XR960 (800 in the US) motion processing tech that can create 240fps from 60 frames and a glass panel mounted to the LCD itself with a special type of resin designed specifically to reduce glare. Finally, there's also the usual add-ins like 3D and Sony Entertainment Network streaming video. We haven't seen any European or US information for this model yet, although with IFA 2012 under way and CEDIA coming up that may change quickly. Currently pricing in Japan for the 65-inch is expected to be around 650,000 yen or $8,269 when it ships November 10th, but we should mention actual US prices are typically much lower than a direct conversion. Unofficially, one retailer is already listing the 55- and 65-inch models for sale in the US for $3,499 and $5,499, respectively, although we'd take that with a grain of salt until we know for sure.
